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The New SM Men Plus Line

Style knows no boundaries, and fashion should be made available to everyone, even for the plus-size community. And while increasing efforts are being done to break stereotypes and discrimination, chef/restaurateur Luigi Muhlach has long dropped the idea that menswear fashion stops at 36-inch-waistline.

He makes his voice heard on social media to inspire big guys like him that it’s okay to love and enjoy food, and accept their body type. “Body shaming is just so wrong. There are so many big guys out there who work really hard, but they’re still being discriminated because of their sizes. My advice for them is to just don’t care. Pay no mind and do your thing.”
Enter Maxwear
Smyth heard Luigi’s voice loud and clear, revealing that the demand on having extended sizes has always been there. It’s all about size inclusivity, and they are finally offering these style statement pieces to the plus-size market, under the Maxwear label.
“I used to wear black shirts. Those were my go-to clothes. My cabinet, when you open it, everything was black. Now I have more colors and prints, because now I have better options.” Luigi on Maxwear label.
Maxwear caters to plus-sized men who are looking for both wardrobe essentials and trendy pieces that rightfully fit their body. This retail line has everything a dapper man needs, from classic and sophisticated to modern and fashionable styles. Maxwear is for the bold and confident man who embraces his body shape, and knows how to pick stylish pieces that make for a grand statement. “I’m loving it. Gusto ko talaga that the world is slowly embracing fashion for all. At least a lot of big guys are now able to express themselves through fashion, and they’re starting to gain confidence and to put themselves out there,” adds Luigi.
 
Style tips

  1. Dress your size. To fully understand your body proportions, it is recommended that you try on different sizes. Many plus-sized men tend to wear oversized pieces that are unflattering. Do not settle for an ill-fitting attire. Maxwear merchandise are meticulously developed to meet the needs of men, in all shapes and sizes.
  2. Try prints and patterns. If you want to ease into sporting printed shirts, try wearing a plain Maxwear tee with your printed shirt unbuttoned. When doing the shirt over tee look, opt for lighter colors underneath dark colors to create a vertical line for your body shape. This creates an elongated illusion. Maxwear’s wide stripe revere collar shirts is perfect to make you look slimmer and taller.

The key pieces from Maxwear include open collar tropical print shirts, classic bomber jackets, denim jackets and wide stripe revere collar shirts. All available in stores nationwide, with sizing that starts from 1XL up to 5XL.
Feel-good fashion
“I was able to embrace body positivity through fashion. At least, now, there are more choices. For example, on a good day may magkasya sayo, then you feel good about yourself. So you go out and feel more confident. It feels good. Ang saya,” shares Luigi.
His sister and SM Youth ambassador, Kaila Estrada also agrees, “I’m glad that the things that I wear, my Kuya can wear as well. It’s just really cool to know that there are more options for them now. Seeing my brother so happy and seeing him look at that clothes and be like ‘Oh my, there’s a denim jacket for me too!’ makes me glad. People like my brother can express themselves with fashion more now with Maxwear.”
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Written by editorial team

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