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New Balance introduces fresh colorways of the ABZORB 2010, launching exclusively at Foot Locker. The release is backed by a global campaign starring New Balance athlete and basketball all-star Zach LaVine, highlighting a refined take on the familiar silhouette.
New Balance and Foot Locker continue to build their relationship by connecting with the next generation of sneaker culture. Shot in studio, the campaign centers on the buildup before capture, defined by preparation, shared momentum, and the collective energy of the set. The ABZORB 2010 reflects a culture shaped by authenticity and everyday expression.
In the Philippines, where sneakers have become an everyday expression of personal style, the ABZORB 2010 reflects a design philosophy rooted in authenticity—balancing familiar elements with progressive details to create a silhouette that feels effortless yet intentional.
As one of basketball’s top stars, the two-time All-Star and Slam Dunk Contest champion has built a career defined by elite athleticism and a creative style of play that continues to push the game forward. Since joining the New Balance family in 2022, Zach has played an active role in shaping the brand through both performance and lifestyle campaigns. As basketball continues to intersect with fashion and culture, Zach stands at the center of it all, bringing an effortless sense of style and a creative mindset. His personality comes to life throughout the campaign, showing his relevance on and off the court.
Originally introduced in 1993, ABZORB cushioning revolutionized running technology and has since become a signature feature of several fan favorite lifestyle models. The ABZORB 2010 represents the most familiar visual, amongst the progressive designs of the ABZORB range, combining an exaggerated ABZORB sole unit with an upper inspired by popular 2000s era styles.
The ABZORB 2010 will be available in Black Cement/Grey Matter/Hot Tomato and Black Cement/Angora/Pink Lemonade, launching exclusively at Foot Locker Philippines stores and online on Sunday, July 26, 2026.
