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in FlashDayPUMA Unveils Exclusive Deviate NITRO™ Elite HYROX Colorway for 2026 World Championships in Stockholm
PUMA has unveiled a new colorway of the Deviate NITRO™ Elite HYROX, the first racing shoe engineered specifically for HYROX competition and the model that has helped athletes break four HYROX world records. Arriving ahead of the 2026 HYROX World Championships, the AW26 update introduces a vibrant new look inspired by the determination and energy […] More
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in FlashDayFind Your Pace Together: PUMA Kicks Off 2026 PH Half Marathon Series and Unveils the Deviate Route in Bridgetowne
PUMA gathered the Philippine running community at the 2026 PUMA Philippine Half Marathon Series kickoff, unveiling the brand-new “Deviate Route” in Bridgetowne through a special 5K community run. Designed as an optimized running track, the route will be available for an entire month and is tied to an official Strava route challenge. All month long, […] More
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in FlashDayNew Balance Celebrates Grey Days in the Philippines with Month-Long Celebration of Its Iconic Color
New Balance is marking the return of Grey Days, the brand’s annual celebration of its signature colorway, with a month-long campaign that goes beyond product drops, bringing together storytelling, culture, and heritage across lifestyle, running, skate, and kids categories. More
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in FlashDayPUMA Merges Motorsport Heritage and Balletcore Style in New Speedcat Ballet Venus
PUMA refines casual sophistication with the PUMA Speedcat Ballet Venus, a bold reinterpretation of the iconic Speedcat Ballet that blends high-octane racing heritage with a graceful edge. Designed to embody the ballet aesthetic, the sneakers invite the modern woman to own the low-profile silhouette. More
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in FlashDayPUMA x Pokémon Venture “Into Another World” with a Sun and Moonlight Pokémon Themed Collab
PUMA teamed up with Pokémon to celebrate 30 years of the globally iconic franchise. PUMA and Pokémon invite fans to venture “Into Another World” by capturing the essence of a day-to-night lifestyle and fusing performance gear with pop culture, empowering fans to wear their Pokémon pride with a premium streetwear edge. More
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in FlashDay, Monday HitsRosé as the Face of PUMA H-Street: Where Heritage Running Meets Modern Street Style
As a global style and music icon known for her understated elegance and trend-shaping influence, Rosé brings a distinct cultural weight to the revived PUMA H-Street. She turns every step into a statement, and with the PUMA H-Street, she does it effortlessly. More
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in FlashDay, Monday HitsFrom Weekend Rallies to National Play: Pickleball’s Rise as PH’s New Community Sport
If you’ll walk past any court these days, you’ll be spotting some signs immediately: people with coordinated athletic fits, well-worn sneakers, and colorful paddles all set and ready at the baseline. And the game that everyone’s lining up for? Pickleball. More
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in FlashDay, Sundae ScoopPUMA Expands North and South with New Stores at SM Laoag and SM Iloilo
PUMA Philippines continues to bring its signature blend of sport and style closer to more Filipinos with the opening of two new stores at SM City Laoag and SM City Iloilo. Located in two vibrant regional hubs, the stores offer a fresh destination to explore PUMA’s latest performance innovations, iconic sneakers, and everyday essentials designed […] More
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in FlashDayThe Right Time is Now: What Think About the Day One-ners
Have you ever spent a day around pickleball courts? If yes, then you’ll notice something right away: the energy is different.You’ll feel that it’s lighter, louder, and more communal. There’s music everywhere, friends cheering from the sidelines, and players who say that they’re just playing for fun but are built like champions. In short, it’s […] More
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in FlashDayFrom Track to Street: PUMA’s Newest Speedcat Drops to Add to Your Collection
PUMA pushes its iconic Speedcat collection further by bringing its motorsport roots back into everyday street style with new designs. Led by the Speedcat Lovelace, Speedcat Go, and Speedcat Kids, the new lineup reimagines a racing classic through modern silhouettes, playful colorways, and all-day comfort. More
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in FlashDayKeep the Momentum Going with PUMA’s Innovation-Led Performance Footwear Lineup
As you stay the course on your fitness resolutions, momentum often fades faster than motivation. Consistency is what turns your goals into achievements. But as routines settle and schedules get busy, staying on track requires more than willpower. It’s essential to have gear that supports every run, every rep, and every comeback day in between. More
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in FlashDayPUMA x HYROX Unleashes Race-Ready New Gear for Hybrid Competition
PUMA and HYROX are back with a new performance-driven collection engineered for the demands of the world’s fastest-growing hybrid fitness race. As the official global partner of HYROX, a competition that blends running with strength and functional movement, PUMA continues to push the boundaries of sport innovation with co-branded apparel and footwear designed for every […] More
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