CCIP, IPOPHL, and eCommerce giants join forces against online fakes

The Chamber of Cosmetics Industry of the Philippines (CCIP) has joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to intensify efforts in protecting intellectual property (IP) rights in the eCommerce space. In a landmark move, 18 CCIP member companies signed the E-Commerce Memorandum of Understanding (MOU) during CCIP’s 1st General Membership Meeting at the GG8 Building in San Juan City.

The agreement establishes a framework for closer coordination between brand owners and eCommerce platforms to curb the online sale of counterfeit and pirated products. By facilitating faster detection and takedown of IP-infringing content, the initiative strengthens industry-wide efforts to uphold product authenticity and consumer safety in the digital marketplace.

Among the companies that committed to the MOU are: Amway Philippines LLC; Chemworld Marketing Corp.; Chromaesthetics, Inc. Elegant Fumes Beauty Products, Inc.; Ever Bilena Cosmetics Inc.; Green Cross, Inc.; GT Cosmetics Manufacturing Inc.; Ivy Andrea Beauty Corp.; JRadiance Corp.; Kimiki Solutions, Inc.; Personal Collection Direct Selling, Inc.; Prime Global Corp.; Rainiers Research & Development Institute, Inc.; Scentful Lifestyle Concepts OPC; Snoe Beaute Produits, Inc.; UL Skin Sciences, Inc.; Vivanti Executive Advantage, Inc.; Z Lab International Corp.

Under the MOU, CCIP member companies will work closely with eCommerce platforms, including TikTok Shop, Lazada, Shopee, and Zalora—who are also signatories—to swiftly remove listings of counterfeit cosmetics and personal care products. While IPOPHL is not a signatory to the MOU, it plays a key role as a facilitator in onboarding interested platforms, brand owners, and industry associations. Additionally, IPOPHL serves as the convener for an annual review and assessment of the MOU to evaluate its effectiveness.

“The rise of counterfeit products online poses a growing threat to both businesses and consumers. Through this partnership, we are taking a proactive stance in safeguarding brand integrity and ensuring that Filipinos have access to safe, authentic products,” said Dr. Janina Tan Rch, executive vice president for external affairs of CCIP.

This initiative marks a significant milestone in strengthening intellectual property enforcement in the cosmetics and personal care sector, reinforcing the industry’s commitment to a fair and trustworthy digital marketplace.