Ever Bilena
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in FlashDaySM Beauty celebrates a month of beauty with Ever Bilena, Careline, and Spotlight
SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with […] More
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in FlashDayA toast to an iconic shade: Ever Bilena introduces new collection for best-selling Toast of New York
The beauty and make-up world is abuzz with excitement as Ever Bilena, one of the country’s leading cosmetics brands, just recently launched a new collection for its iconic shade Toast of New York. More
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in FlashDay, Sundae ScoopEver Bilena launches its first-ever flagship kiosk in Robinsons Ermita
Homegrown beauty giant and the top 1 local color cosmetics brand, Ever Bilena celebrates a new milestone with the launch of its first-ever flagship kiosk at Robinsons Place Ermita. Located at the 2nd Floor, Pedro Gil Wing (across Lee and in front of Straightforward), the kiosk marks Ever Bilena’s expansion into experiential retail. More
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Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal
Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines. More
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in Sundae ScoopIndustry leaders talk trends and customer trust at CCIP’s 2nd General Membership Meeting
In an afternoon of bold insights and creative energy, the Chamber of Cosmetics Industry of the Philippines (CCIP) successfully hosted its 2nd General Membership Meeting (GMM) with the theme “Advertising Minds: An Advertising Forum.” Held at World Trade Center, the forum brought together some of the country’s most respected leaders in advertising to share strategies […] More
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in Sundae ScoopBoxing champions Nesthy Petecio and Kenneth Llover each receive P250k Ever Bilena business package
Two of the Philippines’ brightest boxing stars, Nesthy Petecio and Kenneth Llover, recently visited the Ever Bilena (EB) Head Office, where they were warmly welcomed by CEO Dioceldo Sy and the EB family. The visit was a celebration of their incredible achievements in the boxing ring and a tribute to their shared stories of resilience, […] More
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in FlashDay, Monday HitsEver Bilena’s face powder gets a K-Pop glow with Choi Bo-min
Ever Bilena, the Philippines’ leading cosmetics brand, proudly introduces South Korean actor and K-pop idol Choi Bo-min as the newest face of its latest campaign. The collaboration was unveiled through a surprise launch featuring Ever Bilena’s best-selling EB Face Powder, which has sold over one million units in online alone. More
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in Sundae ScoopCCIP, IPOPHL, and eCommerce giants join forces against online fakes
The Chamber of Cosmetics Industry of the Philippines (CCIP) has joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to intensify efforts in protecting intellectual property (IP) rights in the eCommerce space. In a landmark move, 18 CCIP member companies signed the E-Commerce Memorandum of Understanding (MOU) during CCIP’s 1st General Membership Meeting […] More
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in Sundae ScoopWomen leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025
To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success. More
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in FlashDayEB Plus Moisture Boost Lipstick: A burst of color with a boost of moisture
When it comes to the perfect lipstick, why choose between color and hydration when you can have both? Introducing the EB Plus Moisture Boost Lipstick—a lightweight, pigment-packed lippie infused with Hydracore Technology to keep your lips beautifully colored, nourished, and moisturized all day long. More
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in FlashDayEver Bilena Beauty Bar extended to February 16 plus new exciting additions in SM Clark
Ever Bilena Beauty Bar extended to February 16 plus new exciting additions in SM Clark Great news, beauty lovers! Due to overwhelming demand, the Ever Bilena Beauty Bar activation at SM Clark Department Store is now extended until February 16, 2025. If you haven’t had the chance to experience the viral “Fit All You Can” […] More
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in WellnessDayEver Bilena beauty bar returns with exciting firsts in SM Clark
The wait is over! The Ever Bilena Beauty Bar is back and better than ever, bringing its much-loved “Fit All You Can” activity to SM Clark. Ongoing until January 31, 2025, this exclusive pop-up is a can’t-miss event for beauty lovers! More
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