Ever Bilena
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in WellnessDayHello Glow brings professional-grade formulas to everyday skincare
Hello Glow delivers professional-grade skincare made for real Filipino skin and real tropical conditions. Designed for everyday use yet powered by clinical-level ingredients, the brand focuses on results that actually work in heat, humidity, pollution, and high sun exposure. More
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in FlashDay, Monday HitsChoi Bomin stars in Ever Bilena’s New Pillow Pop Multi Pot campaign
Ever Bilena, the country’s leading local cosmetics brand, proudly unveils its newest campaign featuring Choi Bomin, the Korean rising star beloved for his youthful charm and versatile appeal. Known for his bright energy and approachable charisma, Bomin is the perfect ambassador to represent the Pillow Pop Multi Pot, which is a fun, lightweight, and effortlessly […] More
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Ever Bilena breaks new ground with Pond Naravit fan call
Filipino cosmetics giant Ever Bilena has made history as the first brand to sponsor a major fan service event, bringing global A-lister Pond Naravit closer than ever to his fans through a one-of-a-kind “PondCall.” More
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in FlashDaySM Beauty celebrates a month of beauty with Ever Bilena, Careline, and Spotlight
SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with […] More
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in FlashDayA toast to an iconic shade: Ever Bilena introduces new collection for best-selling Toast of New York
The beauty and make-up world is abuzz with excitement as Ever Bilena, one of the country’s leading cosmetics brands, just recently launched a new collection for its iconic shade Toast of New York. More
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in FlashDay, Sundae ScoopEver Bilena launches its first-ever flagship kiosk in Robinsons Ermita
Homegrown beauty giant and the top 1 local color cosmetics brand, Ever Bilena celebrates a new milestone with the launch of its first-ever flagship kiosk at Robinsons Place Ermita. Located at the 2nd Floor, Pedro Gil Wing (across Lee and in front of Straightforward), the kiosk marks Ever Bilena’s expansion into experiential retail. More
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Ever Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal
Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines. More
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in Sundae ScoopIndustry leaders talk trends and customer trust at CCIP’s 2nd General Membership Meeting
In an afternoon of bold insights and creative energy, the Chamber of Cosmetics Industry of the Philippines (CCIP) successfully hosted its 2nd General Membership Meeting (GMM) with the theme “Advertising Minds: An Advertising Forum.” Held at World Trade Center, the forum brought together some of the country’s most respected leaders in advertising to share strategies […] More
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in Sundae ScoopBoxing champions Nesthy Petecio and Kenneth Llover each receive P250k Ever Bilena business package
Two of the Philippines’ brightest boxing stars, Nesthy Petecio and Kenneth Llover, recently visited the Ever Bilena (EB) Head Office, where they were warmly welcomed by CEO Dioceldo Sy and the EB family. The visit was a celebration of their incredible achievements in the boxing ring and a tribute to their shared stories of resilience, […] More
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in FlashDay, Monday HitsEver Bilena’s face powder gets a K-Pop glow with Choi Bo-min
Ever Bilena, the Philippines’ leading cosmetics brand, proudly introduces South Korean actor and K-pop idol Choi Bo-min as the newest face of its latest campaign. The collaboration was unveiled through a surprise launch featuring Ever Bilena’s best-selling EB Face Powder, which has sold over one million units in online alone. More
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in Sundae ScoopCCIP, IPOPHL, and eCommerce giants join forces against online fakes
The Chamber of Cosmetics Industry of the Philippines (CCIP) has joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to intensify efforts in protecting intellectual property (IP) rights in the eCommerce space. In a landmark move, 18 CCIP member companies signed the E-Commerce Memorandum of Understanding (MOU) during CCIP’s 1st General Membership Meeting […] More
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in Sundae ScoopWomen leading the future: Insights on digitalization, sustainability, and financial independence from #Women2025
To address the evolving landscape of women-led businesses, SPARK! Philippines, the Quezon City Government, and Robinsons Department Store hosted #Women2025: WomEntrepreneurs in the Digital Era at Robinsons Galleria Ortigas. This event fostered dialogue among women leaders in business and governance, examining the critical roles of digitalization, financial empowerment, and sustainability in entrepreneurial success. More
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