The Mind Museum and NutriAsia show that better futures are possible in Playtales: Reimagining Tomorrows

For 14 years, The Mind Museum and NutriAsia have shared a strong and meaningful partnership rooted in promoting science education, Filipino innovation, and cultural appreciation through engaging learning experiences. NutriAsia, being a founding donor of The Mind Museum, has been extraordinarily collaborative in creating interactive initiatives which culminated in their joint project – The Catsup Museum in 2017. Together, they continue to inspire curiosity and learning by combining The Mind Museum’s expertise in science communication through design and language, with NutriAsia’s commitment to celebrating Filipino heritage and food innovation. This year, they are powering a new joint project – Playtales: Reimagining Tomorrows.

A world of imagination, creativity, and collaboration comes alive as The Mind Museum, together with co-presenter NutriAsia, launches Playtales: Reimagining Tomorrows, an immersive exhibition that brings a uniquely Filipino vision of multiple aspects of the future to life through play.

At its core, Playtales is anchored on a powerful idea: the future for our country is not predetermined – it is something we shape and build together, especially with Filipino children. Through mindfully designed, immersive environments and interactive storytelling, the exhibition shows how people, communities, and nature can work hand in hand—using shared knowledge, cooperation, and creativity to shape a better world, sustained not only by a balanced nature but also by the art of gathering and cooperation with fellow humans.

Designed as a vibrant, hands-on experience for families, Playtales invites children to explore a series of imaginative zones of familiar aspects of lives – from planting to cooking to eating, music and play where learning to live better through play seamlessly come together.

Playtales’ Community Garden and Kitchen, inspired by Filipino values of sharing and food features a bamboo zome structure inspired by the bahay kubo, the space allows children to harvest, cook, plant, and “sell” vegetables. Nearby, the Eco-Essentials zone reimagines the traditional sari-sari store of the future, built using recycled materials and bamboo elements. It features everyday pantry items, local food inspirations, and playful reinterpretations of familiar essentials, making sustainability both imaginative and relatable.

Set within a distinctly Filipino context, Playtales highlights local ways of living, problem-solving, and community-building—making big ideas more accessible and exciting for young learners. In the Eco-Essentials and kitchen experiences, playful recreations of everyday NutriAsia products further bridge imagination with familiarity.

Guests will also step into Mind S-Cool in “Playtales”, the physical extension of The Mind Museum’s digital learning platform, where children can explore shadow play, cozy reading nooks, oversized storybooks, and interactive exhibits that spark imagination while highlighting the importance of biodiversity.

The journey continues in the Music Tower, a bamboo-built installation showcasing local instruments from across the Philippines, encouraging rhythm, sound exploration, and cultural appreciation. In the Fishing Area, children will discover the deep connection between people and water, reflecting how nature is part of who we are and how we live.

“Playtales proves the soft but time-traveling power of imagination in wiring human minds without (laughing) the need for brain surgery. Imaginative designs that inspire, intrigue and engage, are fuel for human imagination. NutriAsia has always been a very strong ally in shapeshifting the imagination of Filipino families so that we can claim our own capacity to shape our shared futures. Playtales has once again proven that about our longtime partnership with NutiAsia,” said Maria Isabel Garcia, Managing Director/Curator of The Mind Museum.

Designed for families with children aged 5–10 years old, Playtales offers a shared space for learning, curiosity, exploration, and meaningful play experiences. The traveling exhibition spans approximately 180–250 sqm on venue location.

Now open at The Mind Museum in BGC, Taguig City, Playtales: Reimagining Tomorrows invites families, educators, and young explorers to step into a world where the future is not only imagined—but actively created through play.