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in FlashDay, Monday HitsChoi Bomin stars in Ever Bilena’s New Pillow Pop Multi Pot campaign
Ever Bilena, the country’s leading local cosmetics brand, proudly unveils its newest campaign featuring Choi Bomin, the Korean rising star beloved for his youthful charm and versatile appeal. Known for his bright energy and approachable charisma, Bomin is the perfect ambassador to represent the Pillow Pop Multi Pot, which is a fun, lightweight, and effortlessly […] More
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in FlashDayA NEW CHAPTER FOR BARENBLISS: THE LIP CREAM THAT DEFINES YOU
Every shade tells a story, and with its newest launch, barenbliss captures the subtle moods that define everyday life. The Aura Mood Transferproof Lip Cream arrives in two refined finishes, Matte and Vinyl offering a collection that balances endurance, comfort, and style. More
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in FlashDaySM Beauty celebrates a month of beauty with Ever Bilena, Careline, and Spotlight
SM Beauty has always been the go-to destination for every beauty lover, and this September, it takes beauty experiences to the next level! From exclusive deals to interactive activations, SM Beauty is the one-stop shop where beauty meets excitement. This month, three powerhouse local brands, namely Ever Bilena, Careline, and Spotlight, take center stage with […] More
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in FlashDayA toast to an iconic shade: Ever Bilena introduces new collection for best-selling Toast of New York
The beauty and make-up world is abuzz with excitement as Ever Bilena, one of the country’s leading cosmetics brands, just recently launched a new collection for its iconic shade Toast of New York. More
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in FlashDayCareline launches Lip Lock Lacquer at high-energy birthday party
Gen-Z favorite beauty brand, Careline, just celebrated its birthday with an unforgettable launch party held recently at Baked Studios. The highlight of the night was the official debut of Careline Lip Lock Lacquer, described by the brand as a new line of high-impact lip colors made for every version of you! More
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in FlashDay, Sundae ScoopEver Bilena launches its first-ever flagship kiosk in Robinsons Ermita
Homegrown beauty giant and the top 1 local color cosmetics brand, Ever Bilena celebrates a new milestone with the launch of its first-ever flagship kiosk at Robinsons Place Ermita. Located at the 2nd Floor, Pedro Gil Wing (across Lee and in front of Straightforward), the kiosk marks Ever Bilena’s expansion into experiential retail. More
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in Monday Hits, WellnessDayEver Bilena welcomes Thai A-lister Pond Naravit in milestone endorsement deal
Ever Bilena, the Philippines’ top homegrown cosmetics brand, proudly introduces Thai actor and singer Pond Naravit Lertratkosum as its newest brand ambassador. This milestone partnership marks two exciting firsts: Pond becomes Ever Bilena’s first-ever Thai endorser, and Ever Bilena becomes Pond’s first brand endorsement in the Philippines. More
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in Sundae ScoopIndustry leaders talk trends and customer trust at CCIP’s 2nd General Membership Meeting
In an afternoon of bold insights and creative energy, the Chamber of Cosmetics Industry of the Philippines (CCIP) successfully hosted its 2nd General Membership Meeting (GMM) with the theme “Advertising Minds: An Advertising Forum.” Held at World Trade Center, the forum brought together some of the country’s most respected leaders in advertising to share strategies […] More
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in Sundae ScoopCCIP helps partners strengthen intellectual property assets
To better equip its members on the best practices of intellectual properties (IP), the Chamber of Cosmetics Industry of the Philippines (CCIP) has recently held a workshop with the Intellectual Property Office of the Philippines (IPOPHL) at its office in Taguig City, educating attendees on IP management, patenting, and technology transfer. More
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in Sundae ScoopCCIP, IPOPHL, and eCommerce giants join forces against online fakes
The Chamber of Cosmetics Industry of the Philippines (CCIP) has joined forces with the Intellectual Property Office of the Philippines (IPOPHL) to intensify efforts in protecting intellectual property (IP) rights in the eCommerce space. In a landmark move, 18 CCIP member companies signed the E-Commerce Memorandum of Understanding (MOU) during CCIP’s 1st General Membership Meeting […] More
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in FlashDayEB Plus Moisture Boost Lipstick: A burst of color with a boost of moisture
When it comes to the perfect lipstick, why choose between color and hydration when you can have both? Introducing the EB Plus Moisture Boost Lipstick—a lightweight, pigment-packed lippie infused with Hydracore Technology to keep your lips beautifully colored, nourished, and moisturized all day long. More
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in FlashDay, Sundae Scoopbarenbliss launches the newest Make Me Plushy Eyebrow Duo, your brow’s new best friend!
A Filipina’s beauty kit is never complete without the perfect brow product. Whether it’s a quick touch-up before a coffee run or full-glam brows for a big night out, your go-to bestie is here—introducing the barenbliss Make Me Plushy Eyebrow Duo, the latest essential for naturally plush, long-lasting brows. More














