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Coca-Cola Philippines has launched “Coke Natin ‘To,” a new campaign celebrating the people, communities and shared experiences that have made Coca-Cola part of Filipino life for generations.
At the center of the campaign is a film that highlights the people connected to Coca-Cola’s value chain across the country – from employees who produce and distribute Coca-Cola beverages, to sari-sari store and carinderia owners who bring these beverages to communities every day.
The campaign reflects the ways Coca‑Cola has become part of everyday moments shared by Filipinos, from meals at home and roadside gatherings to fiestas, celebrations and time spent with family and friends.
“Every bottle that reaches a Filipino home reflects the efforts of many people across our value chain,” said Chris Pesigan, President and Chief Executive Officer Coca-Cola Europacific Aboitiz Philippines. ” This campaign shines a light on their stories and contributions.”
The brand has also found its place in experiences that bring Filipinos together through music and culture. Coke Studio, for instance, provides Filipino artists with a platform to share their music and reach wider audiences while celebrating Original Pilipino Music. Coca-Cola Philippines is also present at local festivals across the country, reflecting the many ways the brand has become part of how Filipinos celebrate and create lasting memories.
This story also continues through Coca-Cola’s work with local partners and communities, including initiatives that support livelihood opportunities, community water access and bottle collection and recycling.
One such example is Tapon to Ipon, Coca-Cola Philippines’ nationwide PET bottle collection program, which encourages consumers to collect and properly segregate used plastic bottles for recycling. Through a growing network of collection hubs and local partnerships, the program helps make bottle recovery more accessible and keeps valuable materials in circulation.
“Coke Natin ’To celebrates the people who continue to make Coca-Cola part of everyday life in the Philippines,” said Banu Karakullukcu Cetin, president, Coca-Cola Philippines. “Every bottle has a story behind it, and these stories belong to the people who make, move, share, and enjoy Coca-Cola. We are proud to be part of these shared moments and to continue supporting the communities that have welcomed us into their lives.”
Ang kwento mo ay kwento rin namin, Coke Natin ‘To.
Discover the people and stories behind Coke Natin ‘To. Watch the film on Facebook and learn more at https://cokeurl.com/CokeNatinTo
