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in Monday Hits, SaturdateBen&Ben Introduced as New Ambassadors for Toyota Choice Campaign
Toyota Motor Philippines (TMP) has recently introduced Ben&Ben as the new brand ambassadors of the Toyota Choice campaign, bringing together one of the country’s most beloved bands and a brand long associated with trust, reliability, and innovation. The partnership reflects a natural fit for both sides, as Ben&Ben are real Toyota vehicle owners, while the […] More
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in Sundae Scoop, TechdayYour Summer Just Got Better with the MyOPPO App
Summer is for sunny adventures, spontaneous hangouts, and making memories with friends and OPPO is making those connections more rewarding with the MyOPPO Referral Campaign. Users can simply invite friends to join the MyOPPO app and unlock perks together, even if those friends don’t currently use an OPPO device. More
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in Sundae ScoopHow My Dream In A Shoebox Turns #BiggerDreams into Brighter Realities
Celebrating its 16th year, My Dream in a Shoebox (MDIAS), the annual education campaign led by strategic integrated marketing agency TeamAsia, has launched the first of a series of gift-giving programs for its advocacy aimed at supporting underprivileged children. More
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New Moon Launches “Tell Her Story” Campaign with Ahtisa Manalo, Championing Women’s Voices Through Power Duo+
Women are often told who they should be, how they should act, how they should look, and how they should feel. With its newest campaign, “Tell Her Story,” wellness brand New Moon PH champions fearless voices and unbreakable partnerships, proving that every story matters. The campaign celebrates the courage it takes for women to share […] More
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Danish Dairy Board wraps 3-year EU organic dairy education campaign in the Philippines
The Danish Dairy Board has concluded a three-year educational campaign, aimed at helping Filipino parents better understand why they should choose organic European Dairy. The campaign also explained what makes organic European dairy naturally good, what the EU organic logo means and how to identify certified organic products. More
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in ChewsDay, Sundae Scoop#NapapasarapPagKaingMangInasal goes full swing
Mang Inasal, the Philippines’ Grill Expert, has embarked on a campaign that acknowledges what its customers consider as the brand’s most endearing attributes– Ihaw-SARAP food with generous and abundant servings, all in an Unli-SAYA dining experience where customers can be true to how they prefer to enjoy their food. More
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in Sundae ScoopTatak ng Tapang, Tatak Ginebra: Honoring the Battle Scars of Real-life Courage
Ginebra San Miguel, the world’s largest-selling gin, once again elevates brand storytelling with its latest campaign, “Tatak ng Tapang, Tatak Ginebra.” A bold evolution of its enduring tribute to Filipino courage, the campaign shifts the spotlight to real people—four individuals whose strength is not portrayed through fiction, but etched in the scars they bear and […] More
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in Sundae ScoopJollibee makes Christmas season more joyful with “Buo ang Saya ng Pasko” campaign as Simbang Gabi begins
Jollibee is celebrating the Christmas season with its biggest holiday campaign yet as Filipinos across the country welcome the start of Simbang Gabi with back-to-back treats. The “Buo ang Saya ng Pasko” (The Joy of Christmas is Complete) campaign highlights the many ways Filipino families and communities celebrate the season today, creating a more joyful […] More
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Healthier Rides Ahead: inDrive Supports DOH’s Smoke- and Vape-Free Campaign
As part of the Department of Health’s (DOH) 100% smoke-and-vape -free rides initiatives, global ride-hailing app inDrive is taking a proactive step to promote wellness on the road. Working alongside the DOH, the Department of Transportation (DOTr), the Land Transportation Franchising and Regulatory Board (LTFRB), and other transport network vehicle service (TNVS) players, inDrive is […] More
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Buo ang Saya ng Pasko: Jollibee Reminds Us What Makes Christmas Truly Complete
This Christmas, Jollibee takes a more heartfelt turn—focusing on what makes the season meaningful: FAMILY. More
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PENSHOPPE SETS THE STAGE FOR UNITY WITH “ALL TOGETHER NOW”
Closing out an action-packed year of creative storytelling, bold campaigns, and community-first fashion, PENSHOPPE proudly announces its culminating initiative for 2025: “All Together Now.” This landmark campaign unites the brand’s full roster of endorsers in a powerful expression of style, community, and Filipino cultural resonance. More
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in WellnessDayInLife’s “Bahala Not” Campaign empowers Gen Z to be free while staying secured where it counts
First and Largest life insurer InLife is flipping a long-held Filipino mindset with its latest campaign: “Bahala Not.” More
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