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Manulife Philippines, the local arm of leading international financial services provider Manulife, has received international and local recognitions for its efforts to build stronger communities and promote longer, healthier, and more financially secure lives for Filipinos.
Manulife Philippines was named Champion of Sustainable Community Impact Asia 2026 by Capital Finance International (CFI.co), a London-based business, economics, and finance publication that recognizes organizations demonstrating leadership, innovation, and measurable impact across industries worldwide. CFI.co recognized Manulife Philippines for its integrated approach to financial literacy, environmental stewardship, and community development.
The company also received a Philippine Quill Award from the International Association of Business Communicators (IABC Philippines) for its marketing communications campaign, “Filipinos’ Evolving View on Longevity: Accelerating Longevity Thought Leadership in the Philippine Life Insurance Sector,” underscoring the company’s efforts to elevate the conversation around longevity and financial preparedness in the country.
“For nearly 120 years, Manulife has stood alongside Filipinos. These awards matter because they reflect the difference we make in the lives of the farmers, students, and families we seek to improve,” said Rahul Hora, President and Chief Executive Officer, Manulife Philippines. “Whether through financial literacy, environmental restoration, or advancing the national conversation on longevity, our commitment is to creating lasting improvements in people’s financial security, resilience, and well-being. This is a responsibility that guides us at Manulife, and we intend to carry it forward for generations to come.”
Manulife Peso Smart builds a model for lasting community impact
At the center of Manulife’s community investment commitment is Peso Smart, its financial literacy program launched in 2017. The program has reached more than 4,000 learners across 18 public elementary schools nationwide, with company assessments showing improvements in participants’ knowledge of budgeting, insurance, and financial safety, as well as stronger saving and spending habits.
In 2026, Manulife Philippines expanded its impact through a tripartite partnership with the Haribon Foundation and the Corazon Sanchez Atayde Memorial Foundation, linking financial education with environmental restoration by equipping participating farmers with practical financial skills that they can share across their communities while strengthening long-term economic resilience. This same spirit drives the company’s commitment to Manulife Impact Forests, which have supported the planting of more than 31,000 seedlings, including 5,000 mangroves, across Quezon and Zambales by the end of 2025 in a ridge-to-reef restoration effort helping reinforce biodiversity, climate resilience, and local livelihoods.
According to CFI.co, Manulife’s Peso Smart program demonstrates a replicable model for insurer-led community investment by combining education, livelihoods, environmental restoration, local ownership, and measurable outcomes. The initiative is expected to expand further, reaching 26 schools in 2026 and 30 schools in 2027.
Insight-driven thought leadership is redefining what it means to age well
The Philippine Quill Award, meanwhile, recognized Manulife Philippines’ efforts to advance understanding of longevity among Filipino consumers. Built around insights from the Asia Care Survey 2025 and the company’s proprietary #FYP: Future-Proofing Young Pinoys study, the award-winning campaign challenged the traditional perceptions of aging by highlighting the growing importance Filipinos place on financial independence, health, well-being, and purpose as they plan for longer lives. This award underscores the efforts of Manulife’s Longevity Institute, a global platform for research, thought leadership, innovation, advocacy, and community partnerships.
The campaign transformed research findings into a multi-channel communications platform spanning earned media, digital content, social storytelling, stakeholder engagement, and live events. Its centerpiece, “Time to Move: The Manulife Longevity Symposium,” brought together healthcare experts, industry leaders, customers, advisors, partners, colleagues, and media to discuss the future of health, financial well-being, and resilience in the Philippines. The campaign aimed to move Filipinos from awareness to action—encouraging them to plan earlier, make more informed health and financial decisions, and take practical steps toward longer, healthier, and more financially secure lives.
“Together, these awards move us closer to our ambition: to be Filipino customers’ no. 1 choice for trusted financial advice,” Hora added. “They are evidence of what’s possible when meaningful community impact meets insight-led thought leadership—and they inspire us to support more Filipinos to live better for longer.”
