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After years away from the spotlight, FHM Philippines is making its highly anticipated return, reintroducing itself to a new generation of audiences through a lifestyle-driven experience that extends far beyond the pages of a magazine. Backed by PlayTime Entertainment, the relaunch transforms FHM into a modern platform that blends entertainment, digital content, live events, and community engagement into one evolving lifestyle brand.
Rather than starting with a printed issue, the new FHM begins with people and experiences. The brand is opening its doors to aspiring Filipinas who dream of making their mark in entertainment, giving them opportunities to build visibility through FHM’s growing digital community. Audiences can follow their journeys through exclusive online content, including digital albums and interactive social media campaigns that encourage fans to actively participate in discovering the next FHM personalities.
“FHM is not coming back to repeat its past. Today’s talents don’t wait to be discovered, they build their own audiences. What we offer is the stage, the partners and the reach to take them further. That is the print we want to leave on this industry.” – PlayTime Entertainment president Crisanto Roy Alcid
The lifestyle expansion continues through new content and event platforms designed to bring fans closer to the personalities they admire. FHM Afters: The Podcast offers candid conversations and behind-the-scenes stories, while FHM Nights creates immersive nightlife experiences through exclusive venue activations and celebrations. For those seeking elevated experiences, FHM World introduces luxury-focused events and curated lifestyle offerings that reflect a more contemporary vision of aspiration and influence.
While embracing digital-first storytelling, FHM is also preserving elements of its legacy. Limited-edition print copies signed by featured cover stars will serve as collectible keepsakes for longtime fans. The brand also welcomes back one of its most iconic traditions, the FHM 100 Sexiest Women franchise, reimagined to celebrate beauty, confidence, influence, and modern femininity.
Leading the relaunch are women who represent today’s evolving entertainment landscape, including Faye Lorenzo, Vanessa Peña, Liezel Lopez, Analyn Barro, and Arra San Agustin. These creators, actresses, and personalities embody the brand’s renewed focus on empowering women who have already built their own audiences and voices.
The evening reaches its highlight with the unveiling of Sanya Lopez as the first official cover girl of FHM’s new era, marking the beginning of the brand’s next chapter in Philippine lifestyle and entertainment.
