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LG Electronics showcased its latest professional laundry solutions at the LG Professional Machines Launch, held on November 6, 2026, at AC Hotel by Marriott in Ortigas, Pasig City. Bringing together media representatives and dealers, the event introduced technologies designed to address the evolving needs of commercial laundry operations.
Carrying the theme “A Smarter Choice for Professional Care,” the launch highlighted LG’s commitment to bringing innovation beyond the home and into professional environments where reliable laundry care is an essential part of daily business operations.
“At LG, we understand that for many businesses, laundry care is more than a routine task. It is an important part of delivering quality service every day. With our professional laundry solutions, we want to help businesses explore smarter ways to care for fabrics while addressing the practical demands of their operations,” said Nakhyun Seong, President and Managing Director.
Among the solutions highlighted was Wet Cleaning with MotionCare, which focuses on providing specialized care for delicate fabrics. The technology combines gentle washing with low-temperature drying and precise drum movements to help minimize the risk of fabric damage.
The event also placed the spotlight on Zeus, LG’s professional laundry equipment range, providing attendees with a closer look at the machines and their role in professional laundry operations. The LG Zeus line is a premium, high-capacity industrial and commercial laundry solution engineered specifically for high-throughput environments like hotels, hospitals, senior care facilities, and laundromats. Built for continuous, intensive daily operation, the line prioritizes operational stability, energy efficiency, and long-term durability, LG also highlighted the benefits of its ductless technology, which eliminates the need for exhaust ductwork and gas piping, helping businesses save on initial installation costs while offering potential savings in long-term operations.
“For business owners, every expense matters, from setting up their equipment to keeping things running every day. With our ductless technology, we’re making installation simpler and helping businesses manage costs over time. It’s about making professional laundry solutions more practical and accessible,” said Chang Hee Doh, Product Director for Home Solutions of LG Philippines.
Beyond showcasing the equipment, LG emphasized the importance of understanding proper installation and maintenance, presenting guidelines covering these aspects, and underscoring the practical considerations involved in operating professional laundry equipment.
The program also featured a fireside chat with members of LG’s commercial laundry sales and technical teams, followed by an interactive media and audience Q&A. These discussions provided an opportunity to explore the technologies further and address questions surrounding professional laundry operations.
The Philippine event follows LG’s global introduction of its Professional Laundry lineup in July 2026, reflecting the company’s broader efforts to expand its commercial laundry offerings and provide solutions for different business environments.
Through the launch, LG reinforced its focus on combining professional laundry technology with practical guidance, helping businesses better understand the equipment and considerations involved in meeting their day-to-day laundry needs.
