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Herbalife, a premier health and wellness company, community and platform, has officially partnered with HyveSports & Women’s Fitness Asia for a year-long collaboration that will power some of the country’s biggest running and fitness events in 2026.
The collaboration reflects Herbalife’s focus in supporting everyday fitness communities, where many Filipinos begin building active lifestyles, while strengthening its presence across large-scale, community-driven events nationwide.
Kinki Lau, General Manager of Herbalife Philippines, said the partnership reflects a shared goal of making wellness more accessible and sustainable.
“We see more people looking for ways to stay active, but consistency is often the challenge,” said Lau. “Through this partnership, we aim to support communities across the country by making fitness more accessible, engaging and be part of everyday life. By connecting with people through large-scale events like this, we can help inspire consistency and empower more individuals to stay active over the long term.”
Julius Em, CEO of HyveSports and Justine Cordero-Em, Founder of Women’s Fitness Asia Philippines, echoed this, emphasizing the partnership’s role in creating more inclusive and engaging fitness experiences.
“At HyveSports, our goal has always been to get more people moving in a way that feels fun and inclusive,” she said. “With Herbalife, we can take that even further by supporting Filipinos not just during events, but throughout their fitness journey. Together, we’re making it easier for more communities to stay active,” said Julius Em.
The partnership was officially announced during the return of The Music Run Manila 2026 at Filinvest City Events Grounds in Alabang. More than 4,000 runners will be joining the 5K and 10K races, which combined music, movement and entertainment through DJ-powered race zones and a post-run festival experience.
As part of the event experience, Herbalife activated an on-site refreshment and hydration nutrition and recovery booth that offered product sampling, shakes and wellness engagement activities for thousands of participants throughout the day.
Building on the momentum, Herbalife will continue to support a series of major mass participation events organized by HyveSports throughout 2026, including ColorFest Carnival run, Electric Night Run and Trifactor & Amazon for Triathlon & Duathlon races and other large-scale fitness experiences expected to draw tens of thousands of participants nationwide.
Through these events, Herbalife aims to support more Filipinos in staying active and building habits that fit into their everyday lives.
