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More than engines revving and lights gleaming, the 21st edition of the Manila International Auto Show unfolded as a celebration with a deeper cause, one that NUSTAR Online proudly supported as its sole major sponsor.
Marking 21 years of motoring excellence led by Worldbex Services International, MIAS 2026 transformed both the World Trade Center Metro Manila and the Philippine Trade Training Center into a dynamic, four-day hub of innovation, performance, and lifestyle experiences. Beyond the spectacle, this year’s show carried a shared purpose: supporting ABS-CBN Foundation Inc. as its beneficiary.
From the opening ceremony, hosted by James Deakin and attended by Pasay LGU representative Luigi Rubiano, media partners, and automotive leaders, MIAS 2026 set the tone for a forward-looking event. Joseph Ang, Founding Chairman of Worldbex Services International, delivered the welcome remarks, followed by Augustus Ferreria, President of the Automobile Association Philippines, who spoke on the role of AI in mobility, reinforcing the event’s position as a platform for progress.
For NUSTAR Online, the partnership was intentional.
“MIAS is more than just a world-class automobile exhibition. It is a platform for purpose,” the brand shared. “Supporting this year’s MIAS aligns with our commitment to uplifting Filipino communities and driving positive change.”
That commitment came to life on the show floor.
Strategically positioned near the main entrance of the World Trade Center, NUSTAR Online’s primary booth drew in crowds with free merchandise and daily raffle draws, featuring car vacuums, dash cams, and four PlayStation 5 consoles given away across the event. Meanwhile, at the Philippine Trade Training Center, a second booth offered an RC car tournament arena, where enthusiasts and casual visitors alike engaged in interactive races and activities.
The brand’s presence extended beyond activations. On the third day, NUSTAR Online awarded the “NUSTAR of the Night (MIAS 2026)” to Bea Ocampo, who also won Miss MIAS 2026. The recognition was based on audience engagement, determined by the highest number of comments on NUSTAR Online’s official social media post.
Set against an expected crowd exceeding 120,000 attendees, MIAS 2026 once again reinforced its position as the country’s premier automotive event since its debut in 2005. This year, it also highlighted the value of partnerships that go beyond brand presence and contribute to meaningful causes.
NUSTAR Online’s participation reflects a broader vision to be part of experiences that resonate with modern Filipino lifestyles while supporting initiatives that create real impact.
“We are grateful to Worldbex Services International for the opportunity to serve as the sole major sponsor,” the brand added. “We believe this marks the beginning of a long-term partnership anchored in our shared mission to uplift Filipino communities through meaningful initiatives.”
Through its participation in MIAS 2026, NUSTAR Online demonstrated that supporting large-scale events can also be an opportunity to give back.
The lifestyle gaming brand also continues to elevate its offerings through exclusive promotions such as the Luxury Summer Getaway, where players have the chance to experience a 5-star stay at NUSTAR Resort and Casino Cebu. For more exclusive content, events, and premium lifestyle experiences, follow NUSTAR Online on social media at @nustaronline.
