McLaren Racing and PUMA Join Forces in Multi-Year Partnership, Blending Motorsport Performance with Streetwear Style

Global sports brand PUMA and McLaren Racing today announced a multi-year global partnership that merges motorsport performance with contemporary style. This collaboration will deliver high-performance team apparel, lifestyle collections, and immersive fan experiences, connecting racing enthusiasts to the heart of McLaren Racing’s legacy.

As part of the partnership, PUMA created official team kits, engineered to perform where it matters most. The collaboration spans the entire McLaren Racing portfolio, including the McLaren Mastercard Formula 1 Team, the Arrow McLaren IndyCar Team, both McLaren Racing entries in F1 Academy, McLaren F1 Sim Racing Team, and, from 2027, the McLaren United AS WEC Hypercar Team.

“At PUMA, we are very proud of our long and successful history in motorsports and of having worked with some of the greatest drivers and teams in the industry over the past decades. It is a great honour to write the next chapter by welcoming McLaren Racing, the 2025 Constructors’ and Drivers’ Champions, as our new partners,” said Arthur Hoeld, PUMA CEO. “We are looking forward to many successful races together and engaging with the team’s passionate fans around the world to create inspiring collections for them that show the best both brands have to offer.”

 

Bringing Fans Closer to Action: PUMA x McLaren Replica and Lifestyle Collections

Designed around McLaren Racing’s iconic papaya, the Replica Collection mirrors the official clothing worn by drivers and team members at the track. The Replica Collection is built for those who want to show up, stand out, and Race Louder, wherever they are.

The Lifestyle Collection has been designed for fans who live and breathe speed, on and off the track. Inspired by McLaren Racing’s long and storied racing history, this collection brings motorsport heritage into contemporary streetwear, fusing past and present through iconic silhouettes and modern design.

Beyond the track, immersive experiences will bring fans closer to the spirit, style, and innovation that define McLaren Racing. Through special events and unique drops, the partnership will bring the exhilaration of racing to life in new and unexpected ways. Blending PUMA’s sportswear innovation with the McLaren Racing team’s legacy, the collection invites fans around the world to get closer to the team and become part of the McLaren Racing story.

“Our sport is in incredible shape, and it’s been fantastic to see an influx of major fashion and lifestyle brands that are looking for deep and meaningful ways to engage with our growing global fanbase. I cannot think of a better partner than sportswear giant PUMA to help us supercharge our portfolio of fanwear,” said Zak Brown, CEO, McLaren Racing. “We know fans want to express their passion for our sport both at and away from the track, and PUMA’s innovative approach to design and culture will offer exciting collections and experiences worldwide.”

The PUMA x McLaren Racing Lifestyle Collection will be available this month, while the Replica Collection will drop in February at select PUMA stores, select official retailers, and online at puma.com and mclarenstore.com. Follow PUMA Philippines’ official website and social media pages on Facebook, Instagram, and TikTok to learn more.