Sue Ramirez Named 2026 Ginebra San Miguel Calendar Girl

Ginebra San Miguel, the world’s largest-selling gin, formally announced actress and performer Sue Ramirez as its highly anticipated 2026 Calendar Girl during a recent media launch at the Manila Diamond Hotel.

Introducing her as the brand’s newest “Siren,” the campaign features six distinct concepts that strategically showcase her defining attributes of confidence, strength, and sophisticated allure.

This appointment marks a significant professional milestone for Ramirez, who previously served as a brand ambassador for GSM Blue for six years, adding deeper meaning to her return to the Ginebra family.

Ramirez expressed profound emotion upon receiving the role, stating that the opportunity was unexpected and the fulfillment of a long-held personal aspiration.

Ron Molina, GSM AVP for Marketing, emphasized that Ramirez perfectly embodies the concept of the modern Siren—a woman who not only commands attention but also inspires others through her authenticity and passion. According to Molina, her narrative resonates with the brand’s core values, highlighting a journey where she has consistently attracted success through hard work and genuine self-expression.

Before the official calendar shoot, Ramirez navigated a considerable personal challenge, recovering from two injuries to her ankle and hand which limited her mobility for nearly four months. She candidly shared that this period led to weight gain, making the selection a powerful catalyst for a renewed commitment to health and discipline. Ramirez views the role as transcending mere aesthetic appeal, stating it represents a focus on self-love, well-being, and demonstrating one’s personal value. This story of perseverance aligns with Ginebra San Miguel’s long-standing tradition of selecting women who embody confidence, character, and the resilient tapang (courageous) spirit.

The 2026 calendar is anchored by the theme “Street Siren,” a creative concept that seamlessly integrates Ramirez’s presence with everyday Filipino settings, effectively elevating familiar roadside scenes into striking visual art. Each of the six layouts reflects a different facet of the modern Filipina and the brand’s diverse product portfolio: the Sporty Siren captures the never-say-die team spirit; the Nightlife Siren embodies the energy of GSM Blue Mojito; the Porter’s Siren offers a refreshing portside scene; the sensual Barber’s Siren promotes Primera Light; the rustic Bao-Bao Siren highlights the appeal of Vino Kulafu; and the iconic Beach Siren evokes relaxation, paired with GSM Premium.

When asked about her contribution to the legacy of previous iconic Calendar Girls, Ramirez confidently stated she brings her own authentic self to the table. She underscored her defining characteristic as fearlessness, driven by a strong, self-assured sense of identity.

Ultimately, beyond the glamour, Ramirez hopes the 2026 calendar will serve as a source of inspiration, encouraging the audience to embrace bravery, maintain hope, and proactively pursue their aspirations. Her story is presented as proof that true allure lies in the courage to rise and the conviction to believe that success is claimed by those who dare to work for it.