Watsons HWB Awards 2025 Honors Outstanding Brand Partners in the Health, Wellness, and Beauty Industry

Watsons Philippines gathered the brilliant names in the health, wellness, and beauty industry for its most anticipated annual event—the Watsons Health, Wellness and Beauty (HWB) Awards 2025. Held at the Grand Ballroom of Shangri-La The Fort, this year’s celebration, ‘The Diamond Circle: HWB Ball 2025,’ embodied Watsons’ International theme, “Celebrating Together, Shining together.” The evening radiated purpose, innovation, and collaboration—honoring milestones past while embracing an exciting future.

More than just a glamorous evening, the HWB Awards served as a meaningful celebration of the shared journey that defined Watsons’ strong performance in  2024. Like the many facets of a diamond, every milestone was a product of collective effort, shaped by Watsons’ dedicated teams, trusted partners, and commitment to innovation for the Filipino customer.

The grand celebration brought together top executives from leading health, wellness, and beauty brands, Watsons’ leadership, employees, and special guests, all dressed to shine with the evening’s brilliant theme.

Guests were welcomed by a dazzling LED walkway that took them through a visual journey of Watsons’ key milestones, highlighting achievements in commercial growth, e-commerce, customer engagement, and data-driven solutions that Watsons offers to its brand partners. The immersive presentation reflected Watsons’ evolution as a business and its unwavering focus on positively impacting people and the planet.

The night opened with a moving performance featuring children from ChildHope PH and a beneficiary of Give-A-Smile, one of Watsons Philippines’ major CSR programs in partnership with Operation Smile. Joined by Watsons employees, they set a heartfelt tone for the evening. GMA Sparkle artist Julie Anne San Jose lent her voice to a stirring medley that brought warmth and grace to the moment. The atmosphere turned even more magical as aerial silk dancers floated gracefully onstage, evoking diamonds’ multifaceted beauty and brilliance.

A significant event highlight was the Business Cascade session, where Watsons’ trading directors presented bold, forward-looking strategies for 2025. was the Business Cascade, where Watsons’ trading directors outlined bold, forward-looking plans for 2025. Beauty Business and Commercial Services Director Kim C. Reyes, Finance, Property Development, and Health Business Unit Director Joweeh B. Liao, and O+O Business Head and CRM Director Lovenna B. Cadano shared strategies focused on customer-centricity, growth, and partner collaboration, underscoring Watsons’ vision to elevate the customer journey on all fronts.

The A.S. Watson International Project Director, Jacqueline Cheung, unveiled Watsons’ latest retail media innovation: OptimO. This powerful tool is set to boost brand visibility across Watsons’ platforms, making it easier for partners to connect with shoppers and drive top-of-mind awareness.

Chief Business Transformation Officer, Mandy Ng, and Director of Customer Intelligence and Loyalty, Elaine Wong, then shared Watsons’ data-driven approach to growth. By leveraging Artificial, Business, and Customer Intelligence, brands can craft more personalized, insight-led strategies tailored to customer behavior, maximizing performance and relevance in today’s dynamic retail landscape.

In his closing remarks, Watsons Philippines Chief Operating Officer Jefferson L. Go emphasized that the HWB Ball marked not just a celebration of past successes but a bold vision for the future. “Guided by our DARE principles and powered by intelligent systems, we are focused on becoming the most trusted health, wellness, and beauty retailer,” he said. “Our mission is to unlock ‘OMG’ moments: a seamless O+O ecosystem, a personalized Membership experience, and being the Go-To Place for our customers. We aim to create meaningful experiences that truly resonate, defining the Watsons experience.”