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Celebrating its 20 year, Century Tuna Superbods enters a new era that reflects two decades of inspiring healthier Filipinos. The country’s premier fitness competition is officially back, but if you think you know what to expect from Superbods, prepare to be surprised once again. During the highly anticipated Final Callback, a powerful truth became undeniable: Superbods has officially evolved, and the exciting new Superbod Era has arrived.
Out of hundreds of hopeful applicants from all over the country, the chosen semi-finalists stepped into the spotlight to completely redefine modern fitness. This year, the brand is signaling a profound shift: there is so much more to the bodies seen on stage. The entire Callback event served as a powerful revelation of a more holistic Superbod. Audiences and judges alike were treated to a compelling showcase that went far beneath the surface-unpacking more of the real, raw personal transformations, unshakeable resilience, and a diverse range of life experiences that left everyone in awe as hosts 2018 Century Tuna Superbod Grand Winner Maureen Montagne and radio DJ KC Montero highlighted the candidates’ unique presences both on-stage and off-stage.
In this new Superbod Era, healthy bodies are celebrated not just as an end goal, but as the visible reflection of an one’s mental strength, lifestyle discipline, and dedication to a purposeful life built on wellness and identity.
At the heart of this historic evolution is Century Tuna’s unwavering commitment to championing and continuously inspiring Filipinos to become the best versions of themselves. Reflecting this vision of true inclusivity, the competition has opened its doors wider than ever, welcoming individuals of all body types and walks of life. This new era was vividly brought to life during the Callback by hopefuls whose journeys reflect the changing face of fitness in the Philippines.
The stage saw multiple returning contenders on their second, third, and even fourth attempts to finally claim the title, proving that true dedication never quits. The runway came alive with Supermoms from all backgrounds-including corporate professionals, former models restarting their careers, and mothers bravely finding themselves again through wellness-alongside hands-on Superdads redefining modern parenting.
Even families took on the fitness journey together, showcasing unconventional parent-child dynamics where generations deeply influence each other’s health; this included a father-daughter duo and an inspiring family composed of a mother competing alongside her two sons. This incredible mix was further amplified by established celebrities and models who refuse to give up on chasing their ultimate Superbod dreams, as well as real-life fitness coaches who leave their gym floors to inspire a much grander audience. Together with trailblazing challengers shattering barriers of all kinds on the fitness stage-such as transgender men joining the competition for the first time and a powerful wave of “ageless” contenders proving that vitality has no expiration date-this historic batch proves that the Superbod life truly belongs to everyone.
“Every edition, the Superbods competition evolves, but our core mission remains unchanged-to inspire Filipinos to unlock the healthiest, most vibrant versions of themselves,” said Mr. Carlo Endaya, Vice President, General Manager, and Group Business Head of Century Pacific Food Inc. “As we stepped into the ‘Superbod Era,’ we celebrate health as a powerful life stage where passion, dedication, and holistic wellness came together. The incredible energy and stories we witnessed at the Callback prove that the modern Filipino is ready to claim their own healthy era, and we are excited to see our new finalists inspire the nation.”
The esteemed panel of judges-which included executives from Century Pacific Food Inc., actress and fitness advocate Jasmine Curtis-Smith, Century Tuna Superbods 2018 and 2022 Grand Winners Jules Aquino and Christelle Abello-evaluated the contenders. The hopefuls were put to the test through a high-energy walk-off and a crucial question-and-answer segment, showcasing their unique physiques, natural charisma, commanding stage presence, and deep advocacy for fitness and holistic wellness.
The inspiring Callback event culminated in the official announcement of the finalists who will move forward to the grand finale:
What began as a premier fitness challenge has evolved into a powerful cultural movement. By redefining healthy living and elevating everyday heroes, Century Tuna Superbods continues to break boundaries and inspire a nation toward wellness, self-love, and active lifestyles. The countdown to the finals is onwitness the new era unfold.
