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#SM100DaysOfHappiness: SM Supermalls Starts Christmas Countdown

To kickstart the Christmas countdown, SM Supermalls began its “100 Days of Happiness” today, September 16 at the SM North EDSA The Block.

Through the campaign, SM aims to create a circle of happiness with more than 70 participating malls, shoppers, the marginalized communities of women, persons deprived of liberty, artisans, cause-oriented organizations, and select local government units.

SM Supermalls President Steven Tan

“We want to create a circle of happiness in all our SM malls by featuring products of cause-oriented programs… Let us not waste our next 100 days and use it to make one another happy by giving. Today, let the countdown begin to a hundred days of happiness,” said SM Supermalls President Steven Tan.

For this year’s 100 Days campaign, SM Supermalls encourages Filipinos to support the advocacies of individuals and organizations that provide opportunities and create livelihood for their communities. SM has partnered with bag designer Zarah Juan, Spark PH, Brownies Unlimited, the Girl Scouts of the Philippines (GSP), the Association of Foot and Mouth Artists of the Philippines, UNICEF, and the Quezon City LGU, among others.

The launch event held at SM North EDSA The Block was attended by SM Supermalls President Steven Tan; Quezon City Mayor Joy Belmonte; Spark PH Founder Mica Teves; GSP President Dr. Nina Lim-Yuson; designer Zarah Juan; and Brownies Unlimited Marketing head Dustin Ngo.

For the Vote to Tote program, SM Supermalls partnered with the local government of Quezon City, Spark PH, and bag designer Zarah Juan to sell upcycled tarpaulin handmade tote bags sewn by marginalized women and female persons deprived of liberty. The proceeds of the upcycled tote bags will be given to the women PDLs in Camp Karingal, and the marginalized women of Barangays Sto. Cristo, Greater Lagro, and Pinyahan in Quezon City. Aside from helping the communities, the project also able to help the environment by upcycling 70 tons of election tarpaulins collected.

The tote bags will be sold in the following SM malls:

  • SM Aura Premier
  • SM Southmall 
  • SM City Fairview
  • SM City North EDSA 
  • SM Megamall 
Happiness Walk: Showcasing the upcycled tote bags are the men and women of substance including select Girl Scouts members, Jeremy Lapena and Bernce Sevilla of the Downs Syndrome Association of the Phils, Mylene Abiva of WomenBiz, media celebrities Ces Oreña Drilon, and Gina Pareño among others.

Apart from the Vote to Tote initiative, 10 select SM malls are also collaborating with Brownies Unlimited and the Girl Scouts of the Philippines. For every purchase of a special GSP-themed box of brownies, one girl will be sponsored with a GSP membership for a year. SM shoppers can purchase this box of brownies from 46 in-mall Brownies Unlimited branches nationwide and the SM Malls Online App.

Lastly, in the south of Metro Manila, the SM Mall of Asia family will be partnering with the Association of Foot and Mouth Artists in selling painted Christmas cards to the shoppers.

For the list of all partner institutions and their beneficiaries visit and follow @smsupermalls on all social media accounts.

Written by dotdailydose


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