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Bawat isa sa tin, may iba’t ibang taste—timplang nakakagana, timplang guiltless, timplang may variety. Ngunit anumang timpla ang gusto at hanap, may #TimplangAtin para sa lahat.
That is why, Mekeni, a homegrown brand from Pampanga, is welcoming the New Year with new look and new category lines that is more aligned with the brand’s direction and positioning as a family brand.
New look, same Timplang Atin quality and taste that families love
Starting with the packaging, Mekeni launched its new design with bold colors and appetizing photos of the products. Now with this new visual identity, Mekeni will be able to create a stronger brand image in the market, as the company wants to get the consumers’ attention right away by putting the spotlight on our products and the new product lines, front and center. The new packaging featured the new product lines namely Mekeni Gold, Mekeni GoLite, Mekeni Specials, and Mekeni Suki Choice; as well as Mekeni’s flagship hotdog brand, Mekeni PICNIC Hotdog. Under these new categories are various Mekeni products that Filipino families love.
PICNIC Hotdog, Mekeni’s flagship brand, is the mom-approved hotdog. With its timplang nakakagana that is famous for its delicious meaty taste and its world-class quality, it is a sure treat for both kids and kids at heart! Whether it is served steamed, fried or grilled, every bite comes with a taste everyone can’t resist. Mekeni Picnic Hotdog has two variants—Regular Hotdog and Cheesedog.
Now if you want to satisfy your appetite without the guilt, there is a guiltless Mekeni GoLite products for you. These food items are carefully prepared and processed with your health in mind. Enjoy the benefits of gluten-free foods like the Mekeni Chicken Longanisa. With high quality real chicken meat as its main ingredient, Mekeni Chicken Longanisa is definitely the healthier version of the all-time favorite longanisa.
Each meal can now be special because of Mekeni Specials. Just like Mekeni’s Special Tocino that will allow you to serve great-tasting family specialties from morning to evening. To date, Mekeni is the only brand that offers two variants of pork tocino. This thinly sliced cured pork meat is made to suit the different palates of your family because it offers both Classic Sweet and Tamis-Alat variants that your family will surely love.
New brand jingle to sing and dance along with
Along with the new brand visuals, Mekeni also launched a new campaign jingle and video that embody the brand’s attribute of bringing world-class quality and flavors to every Filipino home.
The 2-minute song takes consumers on a high-energy journey with its danceable beat and easy-to-remember lyrics. With the jingle, Mekeni showcases why Mekeni is the consumer’s brand of choice when it comes to variety, quality, and taste.
Mekeni food products are available in leading supermarkets, wet markets, online stores and their Home2Home delivery. To know more about exciting news, visit Mekeni’s official Facebook page at www.facebook.com/mekeniph.
