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Billease, the Philippines’ leading consumer finance and buy-now-pay-later (BNPL) platform, has today announced Billease Deals as a new home for brands and distributors in the Philippines: a marketplace where sellers list for free and shoppers arrive with pre-approved credit. Deals, previously available only inside the Billease app, is now publicly accessible on the web at deals.billease.ph and runs on any mobile browser.
On Deals, the brand or distributor is the seller. It sets the price, lists the product and handles fulfillment and delivery. Billease hosts the listing, brings the shopper and provides the installment financing at checkout. Billease takes nothing from the sale and earns only when the customer chooses to pay in installments.
Billease estimates that brands selling online today pay close to 20 percent of each marketplace sale once commissions, payment fees and the advertising needed to stay visible are combined.
The alternative, a standalone web store, charges per transaction and brings no traffic. Deals is designed to remove both costs:
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0% fees for sellers: no platform fees, no commissions, no listing charges and no payment-processing markups on any Deals sale.
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Full brand control: the brand sets pricing and promos and keeps control of inventory, logistics and last-mile delivery.
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Credit-first discovery: shoppers see their available Billease credit limit while browsing, so an offer is seen by someone who already knows they can afford it.
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0% promos as a lever: brands and distributors can run 0% installment promotions directly to Billease’s customer base of millions of pre-approved users. Billease carries the financing; the brand sets the promo and ships the order.
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Open on the web and in the app: shoppers reach Deals from any mobile browser or from inside the Billease app. One catalog feeds both.
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No integration work: existing merchant partners list through Billease’s existing API or manual upload.
For shoppers, Deals carries electronics, laptops, home appliances, personal care and health services from accredited merchants, with more categories to follow as brands sign on. Eligible items come with 0% down payment and 0% interest offers from participating brands. On offers that carry interest, interest is computed on the declining principal balance, so a customer who pays early pays less. Select devices come with a complimentary one-year protection plan against accidental and liquid damage from insurtech partner Protech Devices. The platform carries the Department of Trade and Industry (DTI) Trustmark for safety, transparency and data privacy. Every order is fulfilled and delivered by the brand or distributor that listed it.
Kurt Molina, Head of POS Product at Billease, said: “In the Philippines, the number a shopper actually decides on is the monthly payment. That is how households budget, whether it is a phone or a refrigerator. Most online stores show the full price first and the installment last, buried at checkout, after the shopper has already decided themselves out of it. Deals flips that order. The shopper lands on the product page already knowing their credit limit, so when a brand runs a 0% promo, the person seeing it knows on the spot that they can afford it. We call it credit-first commerce, and we want brands, distributors and ecommerce enablers to make Deals their home for it.”
Molina added: “We take nothing from the sale. Our interest is the same as the brand’s: put the product in front of someone who can afford it today. Every peso a brand saves in fees can go into a discount price or a 0% promo, and that is what actually moves items.”
Billease Deals is open now at deals.billease.ph and in the Billease app. Brands, distributors and retailers can register at billease.ph/partners/register or write to [email protected]. Integration documentation is at docs.billease.ph/integration/
