The Body Shop launched the first ever Body Butter in 1992. Created in the kitchen of no less than The Body Shop Founder Dame Anita Roddick, the very first Mango Body Butter was given its name by her daughter who, while making a piece of toast, simply said “it’s like butter…for your body”. The rest is history.
Today, these iconic moisturisers are loved so much that one is sold every 3 seconds across the world. And these body-loving favourites just got even better.
The new Body Butters are now registered by The Vegan Society (a gold standard for vegan certification), made with at least 95% ingredients of natural origin, love skin with 96-hour moisture and come in their most sustainable packaging yet made with 100% recycled plastic tubs.
The new and improved Body Butters are made with at least 95% natural origin ingredients, including handcrafted Community Fair Trade shea butter from Ghana, which harnesses the nourishing power of Community Fair Trade shea butter from the Tungteiya Women’s Association in northern Ghana.
In true Fair Trade fashion, this helps provide financial independence for Ghanaian women. Today, over 600 women from 11 villages handcraft the shea butter using an 18-stage process of traditional techniques, passed on mother to daughter for generations.
Delivering 96 hours of intense moisture, their Body Butters leave your skin feeling soft and smooth without feeling sticky. In fact, in a The Body Shop study, over 90% users agreed the formula easily melts into skin and has a non-sticky feel and over 86% agreed the Body Butters made them feel good in their skin.
Love yourself with The Body Shop’s new, most nourishing and sustainable Body Butters ever for your skin type. There is Strawberry, British Rose, Pink Grapefruit, Satsuma for normal skin; Moringa, Mango and the new Avocado for dry skin; Shea, Coconut, Argan and Olive for very dry skin. There’s also Almond Milk for dry, sensitive skin.
With new fully recyclable packaging, these are The Body Shop’s most sustainable Body Butters ever. They’re all made with aluminium lids and 100% recycled plastic, including Community Fair Trade recycled plastic collected off the streets of Bengaluru, India, through The Body Shop’s trade partnership with Plastics for Change.
The Body Shop’s Community Fair Trade partnership with Plastics for Change not only helps tackle the existing plastic problem but helps support around 2,500 marginalized waste pickers in India with access to more sanitary working conditions and a fair price for the plastic waste they collect.
Let’s not break the cycle. The company encourages their customers to join the Return, Recycle Repeat program in partnership with SM Cares. To be a part of the movement, simply return your Empty, Clean and Dry containers in any of THE BODY SHOP stores located in the malls and they will handle the recycling for you.
The Body Shop through partnership with SM Cares’ Plastic Waste Collection Program ensures that your participation helps avoid plastics from filling the oceans and adding to landfills. This is just the beginning of the company’s plastic cycle. Follow their social media accounts to know more about THE BODY SHOP & SM Cares partnership.
Give your body the love that it deserves with The Body Shop’s most nourishing and sustainable Body Butters ever. The new Body Butter is available at The Body Shop stores and on its online store www.thebodyshop.com.ph.