Danone, a leading multi-local food and beverage company building on health-focused and fast-growing categories, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, launches the first Regional Brand Day, ‘Our Health, My Choice’ on Shopee Mall to provide consumers in the region access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. The SN portfolio includes core milk products for children and convenient cereal bars for pregnant women and lactating mothers, and adult nutrition for healthy aging. With more people going online to shop for health products, the collaboration aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.
In line with its mission to bring health through food to as many people as possible, Danone ensures that its product portfolio provides the right nutrition across age groups with scientifically proven nutrients. In the Philippines, malnutrition remains one of the leading causes of child deaths. According to a UNICEF report in 2014, 95 Filipino children die from malnutrition every day while 27 out of 1,000 children do not get past their fifth birthday. A third of Filipino children are stunted, or too short for their age—causing them to fail to grow and develop to full potential. A 2019 study by the Food and Nutrition Research Institute (FNRI) stated that the current chronic malnutrition rate among Filipino children aged 0 to 2 is now at 26.2 percent, the highest in 10 years.
On 23 July, shoppers can look forward to a host of exclusive deals on Shopee Mall, including:
- Attractive Gifts with Purchase: Be eligible to choose from a selection of gifts suitable for different users:
- Lucky draw for a WISEMOM USB Portable UV Sterilizer with a minimum purchase of ₱2,000 on Aptakid 4 & Aptamom prenatal cereal bars
- Free Blanqi Everyday Maternity Belly Support Girlshort with a minimum purchase of ₱3,500 on Aptamom prenatal cereal bars while stocks last
- Special bundles/deals for more savings: Enjoy up to to 40% off on our Aptakid 4 and Aptamom bundles
- Earn loyalty points with Brand Membership: Sign up for Nutricia’s Brand Membership Program and receive an Aptamom Sample (2 bars) as a welcome gift. In the program, receive points for every purchase (₱5 = 1 point) and get access to exclusive gifts & vouchers depending on your membership level.
For more information about the Nutricia Mall Takeover, please visit https://shopee.ph/nutriciaphilippines. Download the Shopee app for free on the App Store or Google Play Store.