R U Tough Enough? is Back, But This Time, Searching for Southeast Asia’s Toughest!

Are Filipinos the toughest in Southeast Asia? Well, that is what Fisherman’s Friend and KIX are trying to find out. With the support of Fisherman’s Friend, KIX, is bringing back its annual R U Tough Enough? competition on an even bigger scale this year. Finalists from six countries in Southeast Asia – namely Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam – will be competing for the title of “Southeast Asia’s Toughest” and a grand prize of US$15,000!

Fisherman’s Friend and KIX are seeking male and female participants who have the physical strength, the mental endurance, and the emotional resilience to take on contestants from five other countries and prove that he or she is the toughest. R U Tough Enough? Southeast Asia will be accepting applicants starting September 10 until October 15 via its official website: Applicants can also sign up via Tough Trooper activations in their cities.
“R U Tough Enough? has grown in scope, size and participation every year, and now we are excited to take this competition to a regional level,” said Betty Tsui, Vice President, Programming of KIX. “We are looking for Southeast Asia’s toughest and we are thrilled to invite everyone with an inspiring tough story to join us! It is not just a battle of the body, but also the mind, and we encourage all tough participants to join and show us what they’ve got!”
R U Tough Enough? Southeast Asia is open to all Philippine residents aged 18 and above. To participate, apply online at by October 15 or at the Tough Trooper roadshows at Metro Manila, Cebu and Pampanga. Shortlisted candidates will be invited for closed-door auditions and a total of four finalists will be chosen to represent the Philippines together with the previous winner Renz Lou Lagria. The finalists will be flown to Kuala Lumpur, Malaysia to take part in a “Final Showdown” at Sunway Pyramid on December 2.
Since its launch in Malaysia in 2014, R U Tough Enough? has expanded to the Philippines, Thailand, and Indonesia. And this year, the competition launched for the first time in Singapore and will be introduced to Vietnam as well. In the course of its run, it has attracted thousands of participants in various countries and crowned many deserving contestants, a testament to how well the competition has been received in Southeast Asia.
R U Tough Enough? Southeast Asia is presented by Fisherman’s Friend, the strong adult candy with added benefits, and official fitness partners Celebrity Fitness Indonesia, Gold’s Gym Philippines, Elite Fitness Vietnam, with the official platform partners BigTv, Cablelink, Cignal TV, Dens TV, Destiny Cable, First Media, FPT, Gsat, HTV, IndiHome Fiber, Matrix, MNC Vision, MNC Play Media, NextTV, Okevision.TV, SKYcable, Skynindo, Transvision, TOT iptv, VTVCab and Trible TV; as well as supporting partners Action Asia and AKSI.
More details including terms and conditions of the competition can also be found on the official website Stay updated on the competition through KIX HD’s social media platforms, including Facebook:, Twitter: @KIXAsia, and Instagram: @KIXAsia.
KIX is available on Cablelink Ch. 31, Cignal TV Ch. 264, Destiny Cable Ch. 10, Gsat Ch. 117, and SKYcable SD Ch. 63 and HD Ch. 242.

Written by editorial team




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