SAMSUNG and the Filipinas Heritage Library celebrate one hundred years of Philippine cinema

To commemorate the centennial anniversary of Filipino films, the Filipinas Heritage Library (FHL) partners with Samsung Electronics Philippines to launch Hidden Cinema: The Virtual Experience of Philippine Cinema’s Centenary. The exhibit showcases the country’s rich yet undiscovered movie heritage.

The Hidden Cinema reveals an exciting dimension in our art history. It offers refreshing perspectives and an alternative experience to mainstream movies,” says Jun Guevarra, Samsung Product Marketing Head for AV/TV. “We are honored to present the historical evolution of the Filipino film through our cutting-edge technologies.”

The cultural event recognizes the country’s diverse network of artistic forms, putting the spotlight on genres such as the short film, documentary, and propaganda. Samsung TVs will also take center stage in the exhibit.
“Samsung TVs deliver true to life scenes, through its vivid picture quality, that make these movies more engaging. With surround-sound technology and ingenious curved design, these units allow audiences to have more immersive and cinematic viewing experiences,” says Susanne Yupangnco, senior manager of the FHL.
Hidden Cinema runs in line with Samsung’s twentieth year in the Philippines, strengthening the tech giant’s drive to provide the best entertainment experience. Curated by Nick Deocampo, the exhibit also coincides with the celebrated film artist, historian, and professor’s thirty-fifth year as a documentarist. Through lectures, workshops, and creative initiatives, Deocampo continues to be an influential stalwart in the Philippine film industry.
“We will continue to innovate and fine-tune our technologies, so that we can reintroduce these hidden yet precious gems of our movie industry in the most engaging way to more audiences,” says Guevarra.

The Hidden Cinema is open until September 9, 2018. For more information, visit the Ayala Museum’s official website and Facebook page, or log on to

Written by editorial team




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