Sundae Scoop

Perla Celebrates Filipino Fashionistas

Today, many fashionable Filipinas are turning to basics to create standout looks. Monochromatic outfits are ail the rage in some of the top fashion capitals of the world – from New York to Milan, Tokyo to Paris – all-white looks dominate runways and walkways. This trend has now caught on here in our country, with fashionable Filipinas rocking the look everywhere.
And to help them take care of their basic whites, more and more Filipinas are turning to one trusted name – Perla.

Our clothes are not made equal. Some need special care. And Perla is the perfect partner in taking care of your special clothes such as whites as it is made with natural ingredients that keep your whites looking pristine and new while ensuring that your skin remains moisturized and not irritated. – Perla Brand Specialist Quiel Estrella

Proudly Pinoy brand, Perla is the first natural laundry soap brand in the Philippines. The caring Perla experience has been passed on through generations – from our grandmothers to our mothers, helping them take care of our clothes.
Perla is known for its gentle cleaning properties without the harsh and harmful ingredients. Perla is made from 50% pure coconut oil, which has strong antibacterial properties and contains lauric acid. As an excellent natural cleaning agent, lauric acid traps oil and dirt and makes it easy to wash away. Each bar of Perla also contains glycerins – a natural moisturizer that makes clothes much softer as well as our skin. Plus, it contains lavender extract, giving every wash a clean, fresh scent.
The Original White Perla soap (available in both long bars and cut bars) naturally and gently cleans your special clothes, officewear, sleepwear, underwear, baby clothes, and whites. It is also less abrasive compared with the other brands making our clothes last longer. It retains the credibility of colored clothes without compromising the strength of the fabrics even after several washes.

Because Perla gently whitens whites and removes dinginess naturally, there is no need for too strong laundry aids and products for clothes whitening!

We all know that laundry water is not the same everywhere. Hard water, like water from poso (artesian well) in the provinces, contains high levels of calcium and minerals that will lead to yellowing of your special whites. For your special whites, use Perla Original Blue (available in both long bars and cut bars).  It is a pure soap made from coconut oil and has a natural blueing agent that counteracts yellowing so no need for bleach!
Since it is made from natural ingredients, Perla is also hypoallergenic to our skin so no need to worry about your loved ones getting allergies or rashes. But for more extra care on your delicate hands, you can use the Perla Papaya variant with papaya-extract (available only in cut bars).
Lastly, Perla is made from pure coconut oil which is 100% biodegradable, making Perla environment-friendly and supportive of the local Coconut Oil industry.
Proven, tested, and trusted over the years, Perla remains the number one choice of many Filipinas when it comes to maintaining delicate clothes.

Join us as we celebrate an afternoon of timeless style and undeniable Filipina beauty at the Basics Redefined: The Perla Fashion Show. #PerlaFashionShow #PerlaForMyClothes

Posted by PERLA on Friday, August 24, 2018

And to mark their deep relationship with fashionable Pinays over the years, Perla staged a fashion event celebrating the unique fashion sensibilities of Filipinas. Entitled Basics Redefined: The Perla Fashion Show, the event  at The Block, SM North EDSA last August 25 featured 30 real-life Perla users who slayed the Perla all-white OOTD contest on Facebook and Instagram. Through runway ready all-white looks, these Filipinas proved that white outfits are neither bland nor boring, but instead empowering and timeless.
Aside from walking down the runway with fashionable looks, the winners of the social media contest got to interact with Perla’s brand ambassador, TV host and notable actress, Toni Gonzaga.
“It’s so inspiring to see all these ladies, from all walks of life gathered in one place to celebrate fashion and timeless style,” Toni shared. “These women are mothers, students, and career women, and Perla took the time to pamper them, dress them, and glam them up. I’m so happy that they got to experience the level of Perla’s meticulous care, just like what I’ve enjoyed from Perla.”
From the thirty ladies who joined the fashion show, three winners were named who subsequently took home special prizes from Perla! The audience did not miss out on the fun as well because they too, received Perla gift packs just by participating on the activities and games on the venue.

For more information about the Basics Redefined: Perla Fashion Show and more exciting promos and offers, follow Perla on Facebook at and on Instagram at



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