The Malaysia Promotion Programme (MPP) recently took place in Manila under the theme “Choose Malaysia”.
The MPP’s mission is to promote Malaysia’s export to enable many local companies to carve new frontiers in global markets. By putting the spotlight on capable Malaysian companies on the international stage, MPP is helping make the phrase ‘Made-In-Malaysia’ synonymous with excellence, reliability and trustworthiness.
Running from March 11 to 18, The MPP is aimed to promote greater trade, investment and tourism activities between Malaysia and the Philippines. Previous editions of MPP were held in London and Sydney. This year, Manila is chosen for its 2018 edition.
A HEALTHY TRADE PARTNERSHIP
“MPP is a campaign with aims to promote Malaysia’s various offerings, including its potential as a trade and investment destination, tourism attraction, building construction technologies and multicultural heritage,” said Ambassador of Malaysia to the Philippines H.E. Dato’ Raszlan Abdul Rashid.
MATRADE Chief Executive Officer Dr Mohd Shahreen Zainooreen Madros said that the share of exports in Malaysia’s Gross Domestic Products (GDP) currently stands at 67.7 per cent, indicating external trade’s importance to Malaysia’s economy.
Meanwhile, the Philippines was Malaysia’s 15th largest trading partner in 2017. Trade between the two nations in 2017 was registered at USD5.93 billion, an increase of 21.4% from 2016.
TASTE OF MALAYSIA
In conjunction with MPP, Malaysia External Trade Development Corporation (MATRADE) launched the Citarasa Malaysia at the Activity Center of Glorietta 2, from March 11 to 13, 10AM to 8PM. Citarasa Malaysia or simply means “Taste of Malaysia” is aimed to promote Malaysia’s food and beverage, culture and tourism as well as to promote and strengthen economic partnership with the Philippines.
According to Philippine Trade Assistant Secretary Abdulgani Macatoman, respected as a modern, peaceful and prosperous Islamic country especially among OIC member countries, Malaysia has the added advantage of championing the halal cause. Over the years, Malaysia’s central position in Asia makes it an ideal trading platform to draw the world’s halal players in facilitating the sourcing and selling of global quality halal products.
At the Citarasa Malaysia trade show, a total of 25 exporters of quality Malaysian food products participated, with information booth set up to disseminate information on Malaysian food products as well as to display product catalogues of their Malaysian companies. These booths serve as alternative and cost-effective way for Malaysian exporters to promote their products in the Philippine market.
Activities arranged include, Malaysian cultural performances, business matching, raffles, food sampling and food demo.
MATRADE organizes and manages Malaysia’s participation in international trade fairs overseas. Trade fairs serve as a good starting point for companies wanting to promote their products and services to potential foreign buyers. MATRADE provides assistance in handling space reservations, stand design and its construction, pre-event publicity and the scheduling of business meetings with foreign buyers.