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McDonald’s celebrates 5th National Breakfast Day to honor early risers

On March 13, McDonald’s celebrated its 5th National Breakfast Day by giving away free breakfast sandwiches to customers from 6:00AM-7:00AM. Close to 450 participating stores delighted customers with a free an Egg McMuffin, a Sausage McMuffin or McDonald’s newest breakfast offering, the Burgerdesal via dine-in or drive-thru.

The new Burgerdesal is McDonald’s twist on a Filipino staple – the pandesal. The Burgerdesal is made with a soft pandesal, paired with a tasty burger patty and is topped off with a sweet, creamy, and flavorful sauce.
“As we enter the 5th National Breakfast Day, we want our customers to know that they can count on us to make their mornings extraordinary,” says Kenneth S. Yang, McDonald’s Philippines President and Chief Executive Officer. “We hope that this one-of-a-kind breakfast experience will provide Filipinos with a warm and happy smile on their faces that will keep them going throughout the day.”
Every year, McDonald’s extends the experience of National Breakfast Day to groups of early risers – those who are unable to enjoy a good breakfast because they are up earlier than everyone else to work or serve. This year, McDonald’s makes it extra special and pays tribute to those who have helped others welcome new beginnings.

To celebrate the beauty of mornings and how they bring forth new beginnings, McDonald’s released an online video, telling the story of Mrs. Luzviminda Santiago, a public school teacher who dedicated her life to imparting lessons and providing support to students.
Mrs. Luzviminda Santiago has been teaching Science at Makati High School since 1993. This July 2017, she will be mandated to retire from 30 years of teaching.
According to Mrs. Santiago, she is not yet ready to give up the mantle of teaching because she considers it her life, and her students as her own children. It has always been her dream to teach and despite having to travel from Rizal to Makati for four hours every morning, she feels blessed to be doing what she loves.
The video highlights the importance mentors have in enabling and inspiring the community, and hopes to encourage viewers to pay tribute to those who have helped usher in a new beginning for them.
 

Written by dotdailydose

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