The boldest marketing move in Philippine history: How Sam Verzosa and RS Francisco stunned the nation
What happens when two visionary entrepreneurs take the biggest risk in Philippine marketing history? Magic! More
marketing
More stories
-
-
in Sundae ScoopDITO Bags 3 Awards at Prestigious Marketing Excellence Awards (MEA) 2024
DITO Telecommunity’s digital marketing campaign, Galing DITO, continues to shine as a celebration of Filipino talent and excellence, winning two gold awards and a silver at the prestigious Marketing Excellence Awards 2024 (MEA). More
-
in Sundae ScoopMang Inasal celebrates multiple wins at Marketing Excellence Awards 2024
Mang Inasal, the Philippines’ Grill Expert, demonstrated its marketing prowess by taking home numerous awards at the Marketing Excellence Awards 2024, held at Shangri-La the Fort, Manila. More
-
Mondelēz International and Industry Experts Tackle Responsible Marketing to Kids
Amid growing concerns over the impact of advertising on children, industry leaders including global snacks company Mondelēz International took proactive steps to support and redefine ethical standards in children’s marketing during the educational session, “Responsible Marketing to Children” last July 5, 2024. More
-
in Sundae ScoopSun Life Philippines Shines at the Golden Quill Awards
Sun Life Philippines, the longest-standing and #1 life insurer in the country, has been recognized at the prestigious Gold Quill Awards for its excellence in communication. More
-
-
in Sundae ScoopHuskee Digital Introduces TikTok Training Arm TRENDS to Enhance Marketing Strategies for Brands
Huskee Digital, a creator commerce marketing agency specializing in transforming stories into sales on TikTok and other platforms, has launched TRENDS, its official training arm aimed at helping brands leverage TikTok for business growth. The programs offer intensive workshops designed to enhance marketing strategies and drive business success on the platform. The launch comes amid […] More
-
in Sundae ScoopRLC Residences campaign projects received accolades anew at Marketing Excellence Awards Philippines 2023
RLC Residences, the residential division of real estate giant Robinsons Land, took home again multiple accolades at the recently held Marketing Excellence Awards Philippines 2023 at Shangri-La The Fort – this time for its top-performing product campaigns. More
-
in Sundae ScoopKantar reveals Top 10 Fastest Growing FMCG Brands in the Philippines
Ten FMCG (Fast-Moving Consumer Goods) brands across health & beauty, home care, food, and beverage mega-sectors have been identified by Kantar, the world’s leading marketing data and analytics company, as the “fastest growing” in the Philippines, according to the 2023 edition of its Brand Footprint report. More
-
in Sundae ScoopHavas Ortega and the Philippine Junior Marketing Association Runs MADWORLD for the 11th Year
With over 300 member schools and attracting a membership of more than 50,000 marketing and business students, the Philippine Junior Marketing Association (PJMA) stands at the forefront of invigorating creative education. More
-
Let Victory Liner’s Bus Rental Service Make Your Company or School Trip an Exciting Reality
Summer is the perfect season to create unforgettable memories with friends, family, or colleagues. And what better way to do that than by taking a trip to the scenic North Luzon region of the Philippines? With its diverse landscapes, rich history, and vibrant culture, North Luzon offers endless possibilities for adventure and relaxation. More
-
in Sundae ScoopHow Is Influencer Marketing a Game-Changer for Businesses
Over the past few years, as social media platforms have become an important part of our lives, influencer marketing has become a buzzword in the business world. With the growing influence of online personalities, especially social media personalities, influencer marketing has emerged as a game-changer for businesses of all sizes. More
-
in Sundae Scoop5 Shifts Redefining The Modern Marketing Landscape
Marketing has changed drastically over the past few years with the rising customer expectations and the opportunities presented by digital technology. In fact, customer expectations and technologies have changed at such a rapid pace that marketing organizations are engaging in the quick adoption of new marketing skills to grow their businesses. Even though marketing is […] More
Load More
Congratulations. You've reached the end of the internet.