The boldest marketing move in Philippine history: How Sam Verzosa and RS Francisco stunned the nation

by dotdailydose March 16, 2025, 7:59 AM 91 Views 12 Comments

What happens when two visionary entrepreneurs take the biggest risk in Philippine marketing history? Magic!

Sam Verzosa and RS Francisco – the power duo behind the success of Luxxe White pulled off an unprecedented marketing stunt that sent shockwaves across the country.

What was believed to be the end of Luxxe White turned out to be the a strategic masterstroke – a move so bold and so dramatic, that it had the entire nation buzzing.

This unorthodox method may have bordered on the outrageous and downright crazy but it certainly is effective.

The entire nation witnessed a spectacle that included billboards across the Metro declaring of the death of Luxxe White; an intricate funeral held at the company’s headquarters; a frenzy that filled the Luxxe White headquarters with thousands of product distributors falling in line to purchase the “last remaining stocks” of the product; and the most experiential and elaborate media launch ever attended by the mainstream media.

Opponents and critics rushed to spread rumors claiming bankruptcy, failure, and collapse of the empire that Verzosa and Francisco built and nurtured for almost two decades.

Social media exploded with the nastiest speculations with some even questioning Verzosa’s competence to serve Manila if he “couldn’t even manage his own company.”

But they fell for the trap.

Behind the drama was a calculated marketing strategy designed to defy expectations; to break the mold of traditional marketing campaigns; and to create the most unforgettable product relaunch in PH history.

The truth was revealed in the media launch – a rebirth unlike anything seen or experienced before.

Luxxe White did not actually die as it evolved into Luxxe White Ultima – a bigger, better, and stronger line of products that redefines health, beauty, and wellness.

This wasn’t just a relaunch – it was a revolution.

With a more fabulous formula; stronger and more potent ingredients; and a game-changing approach, Luxxe White Ultima is set to dominate the industry like never before.

And the biggest irony? Those reacted negatively and spread the fake news on the company’s bankruptcy unwittingly became the biggest marketers of Luxxe White Ultima.

“We knew exactly what we were doing,” says Verzosa. “People love drama and controversy and we gave them a spectacle they couldn’t ignore. But instead of failure, they witnessed the rebirth of a legendary and revolutionary product.”

Francisco adds, “We just didn’t launch a product. We created a moment in marketing history. Real visionaries never follow the rules – they rewrite them.”

Verzosa and Francisco seasoned the media launch with pomp and razzle-dazzle with Boy Abunda as host and with the grand reveal of Miss Universe Philippines 2023 Michelle Marquez Dee and acclaimed actress Rhian Ramos revealed as the brand’s ambassadors.

Along with Luxxe White Ultima, which offers an increased dosage of 1,400 milligrams – a remarkable upgrade from the brand’s original dosage of 775 milligrams – and new ingredients such as collagen; hyaluronic acid; oral sunblock; and oral moisturizer, the brand also introduced a set of new double-powered health supplements which consists of Luxxe White Slim L-Carnitine with garcinia cambogia and a higher dosage of 2,200 milligrams; Luxxe White Renew – packed with super berries acai, goji, and noni fruit with pure barley and moringa; and the highly effective Luxxe White Protect – with a potent 500 milligrams of pure grape seed extract – offering the life-changing benefits of Vitamins C, D, and E.

Opening a new chapter, the entire Luxxe White Ultimate Collection can now be purchased exclusively from authorized Luxxe White distributors worldwide, guaranteeing boosted benefits for health and beauty enthusiasts.

Today is the perfect time to level-up and Luxxify to experience the lasting benefits of enhanced beauty and wellness with Luxxe White Ultima and its Bigger, Better, and Stronger line of supplements.