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Anne Curtis is driving into a new chapter as the first official brand ambassador of XPENG in the Philippines.
The acclaimed actress, “It’s Showtime” television host, recording artist, and fashion and lifestyle icon was introduced as the new face of the global Physical AI company during its grand brand launch at SM Mall of Asia Arena in Pasay City on September 25.
At the same event, XPENG Philippines debuted the first two vehicles in its local lineup: the XPENG X9 Ultra-Intelligent Seven-Seater MPV and the XPENG L03 Next-Generation AI SUV Coupé. The X9 combines intelligent technology with premium comfort and a highly versatile seven-seat cabin, while the L03 brings together coupé-inspired styling, spaciousness and a choice of fully electric and range-extended powertrains.
The launch also gave guests a glimpse of XPENG’s wider Physical AI ecosystem through special displays of the X2 Flying Car and IRON Humanoid Robot. Performances by singer-songwriter TJ Monterde, rising Pinoy Pop group GAT and social media sensation Criselda Alvarez added entertainment and energy to the arena showcase.
Why Anne Curtis Is the Perfect Fit for XPENG
The choice of Curtis as brand ambassador reflects the values she shares with XPENG: confidence, curiosity and a forward-looking spirit. Her enduring success across film, television, hosting, music, fashion and lifestyle, together with her sophisticated yet approachable image, aligns with XPENG’s vision of redefining premium mobility through Physical AI.
“Anne brings together elegance, energy, intelligence and authenticity,” said Hanna Tao, Southeast Asia Marketing Director of XPENG. “She is modern, stylish and constantly evolving while remaining true to her audience. As we begin our journey in the Philippines, we are excited to have her as our partner in bringing XPENG’s premium and human-centered vision of intelligent mobility to Filipino drivers.”
For Anne, the partnership began with her experience behind the wheel of an XPENG. “Ever since I first drove the XPENG L03, I’ve wanted people to experience it for themselves,” said Anne. “I love discovering things that feel fresh and exciting, and that’s what I felt with XPENG. It’s smart and stylish, but it also feels very intuitive, like the car is designed around you and what you need. I’m really happy to be part of bringing that experience to more Filipinos,” she says.
Through its partnership with Anne, XPENG aims to make advanced electric vehicles and intelligent mobility more accessible, relevant and engaging to Filipino consumers. Her appointment also marks the beginning of the brand’s efforts to introduce its premium design, intelligent technology and human-centered approach to mobility to a wider local audience.
XPENG is a global Physical AI company that develops AI-powered electric vehicles and other intelligent machines. More than 40 percent of its workforce is dedicated to research and development across artificial intelligence, software, robotics and advanced mobility. By the end of 2025, XPENG had established a presence in 60 countries and regions, with cumulative worldwide vehicle deliveries exceeding 1.2 million as of July 31, 2026. XPENG Philippines is a direct subsidiary of XPENG and the company’s first subsidiary in Southeast Asia.
For the latest announcements, follow @xpengphilippines on Facebook and Instagram. Product information is available at www.xpeng.com/ph, while further details about XPENG’s global operations may be found at www.xpeng.com.
