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Skyro is launching “I-Skyro Mooo!”, a new nationwide brand campaign that reflects the company’s expanding role in Filipinos’ everyday financial lives, from planned purchases and access to cash to day-to-day spending.
Built around the playful and expressive way Filipinos use language, the campaign turns the Skyro name into a simple action people can associate with different purchases, needs, and financial moments.
The launch also introduces Jennylyn Mercado as Skyro’s newest brand ambassador, joining her husband, Dennis Trillo, as the faces of the campaign and the Skyro brand. One of the Philippines’ most recognizable showbiz couples, Mercado and Trillo bring a natural chemistry and familiarity that fit the campaign’s everyday, relatable tone.
Mercado and Trillo take center stage in “Skyromance,” the campaign’s anchor film series, which brings the “I-Skyro Mooo!” idea to life through relatable moments between the pair. The first film debuted as part of the campaign launch, with the series serving as the creative starting point for a broader nationwide rollout.
The campaign comes shortly after Skyro rolled out its refreshed brand identity in the Philippines, the first market to introduce the new look. The rebrand reflects Skyro’s shift beyond one-off financing toward becoming part of more financial moments in customers’ lives, while “I-Skyro Mooo!” gives that direction a distinctly local and everyday expression.
More Ways to I-Skyro Mooo!
Skyro has expanded to more than 10,000 partner retail locations across the Philippines.That retail network remains an important part of the business, while Skyro’s growing product portfolio now supports a wider range of customer needs beyond major purchases alone.
Skyro’s products now cover more everyday financial situations, including planned purchases through Product Loans, access to cash through Cash Loans, and reusable credit for day-to-day spending through SkyroCredit.
Together, these products give customers more ways to use Skyro depending on what they need at the time and more reasons for “I-Skyro Mooo!” to mean something different in different moments.
“We want Skyro to feel naturally present in the financial moments that come up in people’s lives,” said Iya Lelyanova, Head of Marketing at Skyro. “That can be something as simple as paying for groceries or a meal, something bigger like replacing an appliance or buying a new phone, or having access to cash when customers need more flexibility. With SkyroCredit, customers can also get more value from everyday purchases through cashback.”
“With ‘I-Skyro Mooo!’, we wanted to express that in a way that feels familiar, simple, and easy to remember. Whether the purchase is big or small, we want Skyro to become something people naturally think of as one of the ways they can pay.”
A Nationwide Campaign Built for Everyday Moments
“I-Skyro Mooo!” is designed to live beyond a single film or format. While the Skyromance series introduces the campaign through storytelling, the broader rollout will carry the same idea into the places and moments where customers encounter Skyro in daily life.
Across outdoor, digital, retail, social media, creator content, and on-ground activations, each execution will reinforce the same message: Skyro can be relevant across different kinds of financial moments, from routine spending to bigger planned needs.
The aim is to make “I-Skyro Mooo!” increasingly recognizable beyond any single product or purchase, a simple expression people can associate with the different ways Skyro fits into everyday life.
From Bigger Buys to Everyday Spending
The campaign builds on how Skyro has evolved since entering the Philippine market in 2022.
From its beginnings in point-of-sale financing, the company has steadily introduced more ways for customers to access and use credit while keeping the experience mobile-first and designed around the needs of the local market.
Today, that means meeting customers not only when they are making a major purchase, but also for the smaller, more frequent money needs that happen in between.
As of 2026, Skyro has more than 7 million registered users and a credit portfolio exceeding $200 million. The company also reached operating break-even in the first half of 2026 as it continued to scale its Philippine business.
“I-Skyro Mooo!” brings those different uses of Skyro together under one simple idea that can work across products, platforms, and customer moments.
Because whether it is something small for today, something bigger you’ve been planning, or something you need along the way, Skyro gives customers more ways to make it happen.
To discover more ways to I-Skyro mooo!, visit skyro.ph and follow Skyro on Facebook, Instagram, YouTube, LinkedIn, and TikTok.
