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AI adoption is reshaping the workplace and the future of hiring, and it’s a matter of how leaders can turn this technology into an effective organizational advantage.
Leading employment marketplace Jobstreet by SEEK demonstrated this shift at the recent hirer convention, Jobstreet Connect, with the theme “Turning AI into Organizational Advantage,” gathering over 200 business leaders, HR practitioners, and industry decision-makers.
In today’s fast-paced business environment, recruiters continue to face critical friction in talent acquisition. Jobstreet by SEEK highlighted that many employers remain burdened by pressing recruitment pain points, most notably receiving low-quality candidates, a persistent lack of time, overwhelming hiring workflows, and mounting cost pressures.
To overcome these operational hurdles, more organizations are turning to technology for solutions. According to Jobstreet’s Hiring, Compensation & Benefits Report 2025, 27% of employers across Southeast Asia have adopted AI tools in their recruitment processes, with adoption in the Philippines leading the region at 39%. For these early adopters, AI is already transforming hiring from a tedious process into a strategic advantage, delivering key benefits such as improved hiring speed and efficiency, higher-precision job matching, and the automation of time-consuming administrative tasks.
To help more businesses leverage the power of AI in hiring, Jobstreet by SEEK unveiled its latest innovation, seekAi, the company’s proprietary AI engine built specifically for employment. Embedded directly into the hiring workflow through the platform, seekAi leverages more than 25 years of market intelligence and 750 million daily candidate and employer signals across APAC to help businesses make smarter hiring decisions and connect with better-fit talent faster.
Targeting that understands your business
Traditional recruitment methods can rely heavily on broad keyword matching, requiring recruiters to sift through hundreds of applications that may not align with their specific hiring needs. As talent acquisition grows more complex, businesses require intelligent systems that understand the specific nuances of their unique hiring needs.
seekAi’s Personalised Targeting addresses this challenge by learning what high-fit talent uniquely looks like for each specific business based on role requirements, preferences, and historical hiring activity. By combining these signals with real-time intent data, the feature proactively connects employers with candidates who are up to five times more likely to apply. This enables hirers to eliminate guesswork, reduce time-to-hire, and secure qualified talent.
Always-on hiring partner, better decisions
Unlike traditional automation focused on individual tasks, seekAi’s Assist can support more complex, multi-step workflows by responding to context and anticipating what needs to happen next. By anticipating recruitment needs and dynamically executing multi-step workflows, this agentic AI goes beyond just answering questions — it watches, learns, and asks based on your hiring behavior. It allows talent acquisition teams to move beyond manual administration and focus on strategic human engagement.
Serving as an always-on AI hiring partner, Assist actively guides employers through every stage of the recruitment journey. It automates admin-heavy tasks, such as AI pre-screening voice interviews, smart applicant ranking, next-best-action guidance, and automated reference checks, ensuring recruiters reach quality hires while keeping final decision-making firmly in human control.
“We believe that AI should make hiring better, not busier. By combining employment-specific data with agentic AI built directly into the workflow, seekAi is designed to reduce friction, improve talent matching, and give leaders more time so they can focus on what matters most: their people,” said Dannah Majarocon, Managing Director of Jobstreet by SEEK.
Beyond technology demonstrations, forum attendees gained actionable perspectives on leading people through human-AI collaboration during a keynote address by Liza Manalo- Mapagu, CEO of ASEAMETRICS and Chair of the AI and Innovation Committee of the People Management Association of the Philippines (PMAP).
Hirers also explored findings from the Salary Pulse 2026 Insights, presented by Joey Yusingco, Head of Country Marketing at Jobstreet by SEEK. The session equipped business leaders with essential data on how evolving pay expectations, workplace flexibility, and clear career growth pathways directly impact talent retention and workforce confidence.
Other thought leaders present at the event, Holy Ampaguey (CHRO of DITO Telecommunity), Ralph Vincent Regalado (Chief AI Officer of Kollab), and Kin Enriquez (Risk & Compliance Manager, GRC of Emerson ROHQ), offered practical strategies for embedding AI into talent development, organizational culture, and scalable business growth.
To learn more about how seekAi and Jobstreet by SEEK are empowering businesses to target the right talent and hire faster, visit www.jobstreet.com.ph or follow Jobstreet Philippines on social media.
