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Rising beauty and wellness brand Dear Face proudly announced its strategic partnership with retail powerhouse Fly Ace Corporation, marking a milestone in its mission to make self-care more accessible to Filipino households nationwide.
Through Fly Ace’s extensive distribution network, Dear Face’s innovative skincare and wellness essentials — including its viral Beauty Milk Collagen Drink, Beauty Bean, and trending Sunbounce Sunscreens — will soon be available in leading supermarkets, convenience stores, pharmacies, and specialty shops across the country. This expansion ensures that self-care is no longer a luxury but a daily habit within reach of every Filipino.
“Partnering with Fly Ace allows us to reach more Filipinos who value beauty and wellness as part of their everyday lifestyle,” shared Jonah Sison Ramos, CEO and founder of Dear Face. “Having a great product is only one part of the journey. We need strong partners who can help bring Dear Face to more stores, more communities, and more Filipino families. With Fly Ace’s experience, relationships, and distribution network, together we can make Dear Face a brand that more and more Filipinos will discover, trust, and actually love.”
Fly Ace Corporation, known for trusted household brands such as Jolly, Doña Elena, and Good Life, sees this collaboration as a natural extension of its commitment to enhancing the lives of Filipino consumers. “We believe in supporting brands that resonate with today’s generation,” said Lucio ‘Jun’ Cochanco Jr., President and CEO of Fly Ace Corporation. “Dear Face embodies innovation and empowerment, values that align with our mission to deliver quality products to every household.”
The partnership launch, themed “Partnership in Bloom,” was celebrated at the Fly Ace Corporate Center in Pasay. The event gathered media, influencers, industry leaders, and Dear Face’s brand ambassadors Bea Borres, Hajie Alejandro, and Lash Omadto, who shared their genuine experiences with the products. Guests enjoyed firsthand trials of Dear Face’s signature offerings, highlighting the brand’s dedication to authenticity, wellness, and beauty.
For Borres, effectiveness is key: “Ayoko namang tumanggap lang ng brands because they pay. Gusto ko talaga effective siya because I’m a very transparent person… so ’yun talaga ’yung pinaka-important for me.” Alejandro echoed this sentiment, emphasizing trust and genuine product use, while Omadto praised the brand’s values and integrity: “Dear Face never siya na-involve sa any controversy… I love that they stand up with what they think is right and just.”
With sachet and per-piece formats now available, consumers can easily try Dear Face favorites before committing to full packs — making beauty and wellness more approachable for new customers.
Together, Dear Face and Fly Ace Corporation are setting new standards in the beauty and retail industry, proving that self-care can be both accessible and empowering. With this partnership, your Dear Face essentials may soon be just a grocery trip away.
