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in Sundae ScoopInfluencer marketing shifts from awareness tool to outcome driver across APAC
AnyMind Group [TSE:5027], a BPaaS company for marketing, e-commerce and digital transformation, has released its State of Influence in APAC 2026 Report, revealing a fundamental shift in influencer marketing across the region. Influencer marketing across Asia has evolved from an upper-funnel driver to an outcome-driver in 2025, as influencers are increasingly proven to impact trust, […] More
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AirAsia MOVE’s intra-Asean initiatives recognized at 35th ASEANTA Awards
AirAsia MOVE (MOVE), Asia’s Best Travel Booking App, has been awarded the Best ASEAN Marketing & Promotional Program award at the 35th ASEANTA Awards for Excellence, held in Cebu City, Philippines. More
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in Sundae ScoopPalawan Group of Companies Bags Silver and Bronze at Marketing Technologies – Asia Awards 2025, Marking Its First Tech Triumph
The Palawan Group of Companies proudly celebrates its first-ever technology win after being recognized at the Marketing Technologies (MarkeTech) Asia Awards 2025. Held at the Mandarin Oriental in Singapore, the event saw representatives of the Palawan Group accept two significant distinctions: Silver for Best Use of Marketing Automation Platform and Bronze for Best Use of […] More
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in Sundae ScoopMang Inasal marketing enters a bold new era under Mari Aldecoa
Mang Inasal has long been more than a restaurant; it is a cultural touchstone. And with Mari Aldecoa stepping in as Head of Marketing and Business Channels, the brand is entering a new era where heritage meets bold innovation, promising to expand its reach, sharpen its identity, and set fresh benchmarks in the industry. More
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in Sundae ScoopManulife Philippines Wins Most Creative Marketing Campaign at InsuranceAsia News Awards for Excellence
Manulife Philippines, the local arm of leading international financial services provider Manulife, wonthe Most Creative Marketing Campaign in the Philippines at the InsuranceAsia News Country Awards for Excellence 2025. More
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in Sundae ScoopPowerhouse Tools Welds to the Top with Bronze at the 2025 Marketing Excellence Awards
Powerhouse Tools, a brand of Hap Suy Hardware Co., Inc., was named Bronze Winner in the Excellence in Search Marketing category at the 5th Marketing Excellence Awards on August 8, 2025, at the Grand Hyatt Manila, Taguig. More
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in Sundae ScoopCorned to Conquer: San Marino Corned Tuna wins Gold at MEA 2025
San Marino Corned Tuna, a flagship product of CDO Foodsphere Inc., proudly clinched the Gold Award for Excellence in Marketing to a Specific Audience at the 2025 Marketing Excellence Awards (MEA). This recognition celebrates a campaign that struck a meaningful chord with Filipino consumers, embodying the brand’s promise of “siksik, sarap, sulit.” More
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DMAP SARI-SARI DYC 2025 Brings Together All Kinds of Young Creatives
Calling all kinds of creatives in advertising, digital, marketing, media, PR, events, and production! The Digital Marketing Association of the Philippines (DMAP) is back with the ultimate celebration of young talent: the Digital Young Creators (DYC) Bootcamp & Competition, happening on September 19 at the Ayala Museum. More
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in Sundae ScoopChowking Wins Silver for Marketing Team of the Year at 2025 Marketing Excellence Awards
Chowking Philippines has been named Marketing Team of the Year (Silver) at the prestigious 2025 Marketing Excellence Awards by Marketing Interactive, held August 8 at the Grand Hyatt Manila. More
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in Sundae ScoopAXA PH’s Chief Marketing Officer Among 2025 Mansmith ‘Marketing Mentor of the Year’ Awardees
AXA Philippines Chief Marketing Officer (CMO) Fernando “Nandy” Villar has been named one of this year’s Top Marketing Mentors by Mansmith and Fielders, Inc., a leading marketing and entrepreneurship training firm in the country. More
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The boldest marketing move in Philippine history: How Sam Verzosa and RS Francisco stunned the nation
What happens when two visionary entrepreneurs take the biggest risk in Philippine marketing history? Magic! More
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in Sundae ScoopDITO Bags 3 Awards at Prestigious Marketing Excellence Awards (MEA) 2024
DITO Telecommunity’s digital marketing campaign, Galing DITO, continues to shine as a celebration of Filipino talent and excellence, winning two gold awards and a silver at the prestigious Marketing Excellence Awards 2024 (MEA). More
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