Celebrating Heritage and Innovation: TPB’s ‘Pasasalamat’ at the new Centro de Turismo Intramuros

Bridging the gap between the Philippines’ rich past and bold future, the city of Intramuros invites visitors to imagine the experiences of historical heroes while championing modern-day innovations. In particular, the recently unveiled Centro de Turismo at Calle Arzobispo has pushed the boundaries of Filipinos’ creative expression. Tracing its roots from the pre-colonial era to religious artifacts from the Spanish era, Centro de Turismo proves the Filipinos’ ability to transform these influences into a unique expression of their collective identity.

The most recent celebration of cultural pride in this space was the Tourism Promotions Board (TPB) Philippines’ annual ‘Pasasalamat’ event held on January 27, 2025.  This event was a heartfelt expression of gratitude to media professionals and content creators, whose invaluable contributions have spotlighted the dynamic regions of the Philippines on a global scale. Their efforts are woven into the unique tapestry of Filipino history and culture.

“Pasasalamat is our way of recognising the invaluable contributions of our partners in helping us share the wonders of the Philippines,” said TPB Chief Operating Officer Maria Margarita Montemayor Nograles. “It is through your dedication and support that we have been able to achieve these milestones and inspire travelers to experience our country,” she added.

The ‘Pasasalamat’ event celebrated the success of the Philippines’ tourism campaigns, with the revitalized Centro de Turismo Intramuros adding further dimension to these achievements. The historic venue served as more than just a backdrop—it harmonized seamlessly with the evening’s performances, including Acapellago’s modern renditions of Filipino classics and the Sindaw Performing Arts Guild’s stunning showcases.

In highlighting tourism’s role as a force for good and a catalyst for meaningful opportunities, COO Nograles emphasized the TPB’s transformative impact on communities and the environment.

All these achievements underscore an extraordinary milestone, with ₱11.3 billion in sales leads generated in 2024—a remarkable 44.8% increase from the previous year.

The impact of this event reaffirms the TPB’s dedication to fostering a tourism industry that paves the way for a more inclusive and sustainable future. “Together, we are the storytellers of our nation. As we move forward into 2025, let today’s gathering remind us of the power of collaboration and shared purpose,” she encouraged guests through her empowering speech.

After the program, guests were invited to a guided tour, exploring the stories that define Philippine history while exploring how venues like Centro de Turismo are instrumental in preserving this legacy. The event closed optimistically, reaffirming TPB’s mission to champion sustainable tourism while creating opportunities for all Filipinos.