STATEMENT OF MACY CASTILLO, CEO AND CO-FOUNDER OF ENSTACK, ON THE DEPARTMENT OF TRADE AND INDUSTRY-LED TATAK PINOY STRATEGY PROGRAM

by dotdailydose December 4, 2024, 12:27 PM 97 Views 110 Comments

“Enstack, the country’s largest mobile app-based store builder with nearly 200,000 online stores created for Filipino entrepreneurs, stands firmly behind the Department of Trade and Industry-led (DTI) Tatak Pinoy Strategy Program, which aims to redefine Philippine industries through innovation, inclusivity, and global competitiveness. As the government and private sector work toward developing a structured framework for industrial transformation, we recognize the immense value the said program brings to small and medium businesses (SMBs), which form the backbone of the Philippine economy.

The Multi-Year Tatak Pinoy Strategy promises to empower Filipino entrepreneurs by promoting sophisticated products, expanding market reach, and driving productivity. Enstack shares this vision, by providing a direct-to-customer platform that gives Filipino SMBs full control over their businesses. With built-in payments, inventory management, and the most extensive delivery options in the Philippines, Enstack enables sellers to reach the farthest areas in the country with just one signup. Our AI-powered e-commerce app simplifies operations such as order management, payment processing, and inventory tracking. By bridging the gap between technology and small business, we enable Filipino SMBs to thrive in local and international markets.

At the same time, through accessible onboarding, targeted training, and user-friendly tools, we also help entrepreneurs – especially women with limited technological knowledge – establish secure online stores, addressing risks such as cybersecurity threats and providing a reliable checkout solution, Enstack helps sellers, including those transitioning from marketplaces and chat-only transactions, manage payments and shipping seamlessly. These efforts align with the Tatak Pinoy Strategy’s goals of diversification, complexity, and inclusivity.

As a proud partner in progress, Enstack advocates for initiatives that promote Philippine products and services globally. We recommend closer collaborations between platforms like ours and government agencies to spotlight Tatak Pinoy goods in local and international marketplaces. By providing tools for seamless online selling and integrating features that highlight locally made goods, Enstack ensures that SMBs can expand their reach. We propose partnerships with the DTI to organize digital trade fairs and launch campaigns spotlighting “Proudly Filipino” products across global e-commerce platforms.