Etaily joins forces with piMerce to spearhead data-driven commerce in South East Asia

Etaily, a Digital-Native Retail Platform, has announced a strategic partnership with piMerce, a software provider specializing in Unified Digital Shelf Analysis and AI-Intelligence Platforms. This collaboration brings enhanced analytics capabilities to Etaily’s clients while expanding business process capabilities for piMerce’s clients. Both companies work with renowned global brands, including Levi’s, Crocs, L’Oreal, Heineken and Schneider Electric.

piMerce is a leader in integrated digital shelf measurement, marketplace intelligence, and shelf management solutions. The platform unifies multiple data sets and provides prescriptive analytics for the digital shelf. piMerce works with several leading brands and retailers around the world to partner and enable e-commerce growth.

The partnership integrates piMerce’s unified AI-driven intelligence with Etaily’s expertise in commerce enablement, such as planning, creativity, and execution, aiming to redefine digital shelf analytics excellence. By leveraging piMerce’s engine, etaily can help clients translate learned insights into strategies for how their brands can consistently appear at the top of the search results – all while improving content and product availability, determining optimal price points, and uncovering opportunities through competitor benchmarking

Etaily’s retail network and eCommerce experts will now be bolstered by piMerce’s platform, enabling a consolidated view of sales, marketing, and supply chain data. This strategic partnership will help brands enhance product presentation and performance while improving customer engagement and conversion rates.

Key benefits for clients include:

• Digital Shelf Analytics. piMerce’s AI-driven intelligence provides a single source of truth to craft and optimize e-commerce strategies. Aggregating data from over 800 online retailers in the APAC region, it captures a brand’s market position and offers real-time insights to improve visibility, engagement, and conversion.
• Retail Media Optimization. Ad viewership, engagement, and conversion rates pinpoint retail media opportunities, enabling keyword refinement and selection aligned to a shopper’s journey. Combined with Etaily’s Commerce Intelligence platform, brands benefit from precise targeting capabilities, efficient budget allocation, and streamlined content strategies that resonate across different retail channels.
• Content and Creative Strategy. Etaily enhances alignment with retail ecosystems, ensuring that content adaptation and strategy are precise and meet the highest quality standards in a fragmented online marketplace. By analyzing piMerce’s search visibility, customer feedback, and ad performance, Etaily fine-tunes a brand’s creative strategy for enhanced engagement and satisfaction.

 

Alexander Friedhoff, Founder & CEO of Etaily shares:

“As a next-generation consumer products platform, we leverage technology, industry expertise, and strategic collaborations to ignite growth and launch brands beyond expectations – piMerce adds a meaningful element to our goal of unlocking massive analytics capabilities where we put the success of our brand partners at the center of all our effort.”

Rajiv Babu, Founder & CEO of piMerce, echoed this sentiment, expressing excitement about the partnership’s potential to create a win-win situation for brands through the combined strengths of Etaily’s operations capabilities and piMerce’s AI-powered platform.

“piMerce’s technology helps brands cut through data siloes and connect disparate data sets in a way that makes AI create prescriptive analysis and recommendations. It was a natural partnership for us given their strong credentials in this space and our focus on building a holistic and unified digital commerce analysis and management platform. Our partnership will create a force multiplier effect for brands at a scale not seen before in the region.”