Training Programs for business leaders at MASA

Living up to its “trabaho for every Juan” mission, the Manpower for Advertising Services Agency Inc. (MASA) is accepting applicants for its management training programs.

One of the leading below-the-line and activation agencies in the Philippines, graduates of business courses can sign up for the company’s  Accelerated Management Program (AMP), Standard Management Trainee Program (SMP) or Regular Management Program (RMT).

The Accelerated Management Program (AMP ) The six-month intensive training for graduates of business course.  In collaboration with the University of Oxford, it combines theory with actual experience for a better understanding of business and management functions.

For graduates of non-business courses, MASA has the Standard Management Trainee Program. which runs for 12 months, “this is equivalent to a four-year course, but we were able to compress it to one year,” explains MASA Vice President for Business Development and Operations, Stephene Roy C. Condino also known in the industry as Doc Biggs.

Non-college graduates also have a chance to become business leaders with MASA’s Regular Management Program (RMT) which runs for 13 months. “ ‘eto talaga yung sinasabi naming trabaho for everyone’ because everyone matters sa MASA Group. If you are a high school graduate and you joined the program,  you can now work as a manager,” he said.

MASA is a family-owned company, but Doc Bigs is quick to clarify that the operational system is patterned after multinational organizations. “I want to describe it as a hybrid.  We have management trainings like a multinational company, but we maintain the family culture. Ayaw kong mawala yun, because it makes our employees proud. Yes, it’s very Western and we are different from local companies because we put in processes to create more leaders for the future.”

Work is  always fun at MASA. Apart from their day-to-day tasks, employees are encouraged to join exercise classes after work or enjoy their favorite drink at the ground floor coffee shop. They even have a PlayStation at the lounge. Recently, the entire team spent the holidays in Japan. “I have a very positive mindset, and I want to instill that in everyone. Employee engagement is very important for us.”

Doc Bigs has a Doctorate from the University of Liverpool, post-doctorate fellowship  from the University of Oxford and several programs from the London Business School. He completed his MBA from Ateneo de Manila.

As if running several companies is not enough, he teaches business, marketing, and innovation courses at De La Salle and Ateneo.

Doc Bigs attributes his management approach, to his UK education. “Studying in the UK was an eye opener for me. Kung di lang sa MASA Group, I am now working in the UK. But I was asked to come home, sayang naman yung pinag-aralan ko, so I am applying it in our organization.

Interested parties who wish to sign up for the management programs can visit the Manpower for Advertising Services Agency Inc. (MASA) Facebook page for details.