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Glutathione brand SnowCaps L-Glutathione recently launched a film titled “Skin” which features moreno and morena talents.
The tongue-in-cheek ad, created in partnership with independent Manila creative shop Leron Leron Sinta, marks a significant departure from traditional skin-whitening ads in the Philippines.
Supplemented by a series of billboards across Metro Manila, the campaign features talents who embrace their natural complexions and refuse to use the product they are supposed to endorse.
“For too long, the beauty industry in the Philippines has perpetuated a narrow definition of beauty,” says Erick Armigos, Chief Executive Officer of Vida Nutriscience.
“We believe true beauty comes from within; if you’re already happy with your skin, don’t use SnowCaps L-Glutathione. But if you want to experience its effects, try our product,” he continues.
As of March 21, ‘Skin’ has garnered over 1M views on Facebook. Watch the ad here: https://www.facebook.com/snowcapsPH/videos/964080492044538/.
SnowCaps L-Glutathione is available at Mercury Drugstore and Watsons Store branches, and in various online shopping platforms such as Watsons Store Online, Tiktok, Shopee and Lazada.
