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P-Pop On The Rise: Spotify and PPOPCON driving global appetite for the genre all year long

by dotdailydose October 20, 2023, 8:40 PM 171 Views 118 Comments

In the past five years, the P-Pop genre has experienced remarkable growth, captivating audiences with its impressive visual cues, coupled with infectious beats and compelling narratives. From PPOPCON captivating audiences two years in a row, to Spotify driving more than 800% increase in daily P-Pop streams since 2018, the genre is fast becoming a global genre to watch.

“We’ve witnessed substantial growth for the P-Pop industry on the platform over the years. We’re thrilled to be part of this remarkable movement, supporting them by providing a platform to share the unique flair of Filipino Pop and showcase Filipino talent to the world.” – Kossy Ng, Spotify Asia’s Head of Music.

Blackstar Entertainment, producer of PPOPCON Manila 2023 and PPOPCON Executive Director, Jon Pinto shared, “The success of PPOPCON 2023 and growth of the P-Pop community has been overwhelming, and together with Spotify, the future holds endless possibilities for P-Pop music for the rest of the year.”

Powering the most celebrated P-Pop fan convention in Manila

With more than 9000 attendees at PPOPCON 2023, Spotify continues to see the appetite for more all year round, the specially curated P-Pop On The Rise playlist which witnessed a 36% surge in streams, connecting artists with fans and enabling music discovery. Attendees of the event were also treated to exclusive Spotify online content and exciting on-ground activities that make them feel closer to their P-Pop idols- including Isang STANong, Isang Sagot, P-POP Off Challenge, and the debut of the Spotify P-Pop Off! Dance Cam during the concert.

Spotify’s playlisting prowess takes center stage as it partners with PPOPCON Manila 2023, dedicated to energizing the P-Pop year-round.

P-Pop artists transcend borders

The phenomenal growth of P-Pop is a testament to the talent and dedication of Filipino artists. From heartwarming ballads to high-energy dance anthems, P-Pop offers a diverse musical experience.

Leading the pack is SB19, whose powerful vocals and show-stopping performances have earned them over 2.7 monthly streams on Spotify. Joining the ranks of top talents for 2023 are RADAR artists ALAMAT, BINI, and RADAR alumni BGYO. Solo acts like FELIP, Josh Cullen, and PABLO are also making waves. Emerging P-Pop artists KAIA, VXON, and G22 add to the list of promising talents, which has seen an impressive 250% increase in streams on Spotify since its launch early this year.

SB19’s track “GENTO” has now surpassed 46 million streams on Spotify. Other notable tracks gaining traction on the platform include G22’s BANG and “Maharani” by Alamat, and “WILD TONIGHT” by Josh Cullen.