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Following their debut at Lollapalooza as the first P-Pop group to perform at the festival, Spotify spotlights SB19 in The Come Up, a global series that traces the defining moments behind an artist’s rise,
SB19’s streaming story is unique as they are known beyond a single breakout moment. Since “GENTO”, the group has maintained more than 1.4 million global monthly listener base on Spotify, built and sustained by fans across multiple releases, cross-market collaborations, and the power of playlisting.
SB19 joined RADAR Philippines in March 2020 as one of the Filipino artists featured in the program’s global launch, with 141,489 monthly listeners on Spotify. Six years later, they performed at Lollapalooza with over 1.4 million monthly listeners. As SB19 moved through eras, Spotify’s playlists carried each chapter to new listeners.
MAPA earned a spot on Tatak Pinoy. Gento broke through Viral Hits Philippines, and SB19’s monthly listeners nearly quadrupled in three months. When Spotify launched P-Pop On The Rise to give the genre a dedicated home, SB19 were the first artists on the cover. That reach also started crossing borders. Their JVKE collaboration brought a Tagalog verse into a global hit, while joint track Toyfriend with Japan’s BE:FIRST landed on the cover of Hot Hits Japan.
“The more places SB19 showed up on Spotify, the more their audience grew and stuck around. Our playlists like Tatak Pinoy, P-Pop On The Rise, and Viral Hits Philippines are how millions of listeners discover what to listen to next. And what stands out with SB19 is that every era gave us a reason to champion them again. Each time, the audience got bigger and stayed longer. From playlists to podcasts to a first-of-its-kind Listening Party that drew fans from around the world, it’s exciting to see an artist and their fans growing together on Spotify,” said Chesca Tan, Lead Editor for Spotify Philippines.
Fans and new listeners alike found ways to go deeper with SB19 on Spotify. A’TIN tuned into the group’s exclusive podcast Atin Atin Lang between releases, joined the Pagsibol-era A’TIN ‘To! jeepney art activation, and showed up 20,000-strong for SB19’s Listening Party— a first by a Filipino artist on Spotify. For newer listeners, Discover Weekly, Release Radar, and DJ kept surfacing SB19 tracks to people who hadn’t searched for them directly.
SB19 reflects, “When we debuted eight years ago, we never imagined performing at international festivals or hearing fans around the world sing our songs back to us. A’TIN has been with us through every chapter, and Spotify has helped more listeners discover our music. Every milestone reminds us how far we’ve come and motivates us to keep creating music that makes Filipinos proud.”
Read more about SB19’s journey in The Come Up here.
