John Lloyd first collaborated with Unilab in 2007 as the brand ambassador of Biogesic, the trusted branded paracetamol for headache and fever relief that has been caring for Filipinos for over 50 years. According to Alexander Panlilio, Unilab Corporate Vice President, the partnership takes on new meaning at the time of a global health crisis.
“We at Unilab and Biogesic have always believed in the value of caring and providing trusted quality healthcare to every Filipino family. Through the years, Biogesic has been synonymous with the iconic “Ingat” tagline and we endeavor to make this kind of alaga felt in many more Filipino households,” notes Panlilio. “With our Alagang Walang Pinipili campaign, we aim to further strengthen this connection we have built with our beloved consumers.”
John Lloyd talks more about how ‘Ingat’ has also evolved for him personally because of his experience of Unilab and Biogesic’s care and support over the years. He quips, “’Yung word na ‘ingat’ reminds me of a journey, [of] familiar people. Reminds me of warmth, the feeling of being home. Definitely, ‘ingat’ has a new meaning.”
The partnership also serves as a manifestation of Alagang Unilab, the company’s commitment to provide genuine care to Filipinos, one quality medicine at a time.
John Lloyd himself has experienced Alagang Unilab firsthand and stresses his trust in the brand, the company, and the values they represent. “Yung mother’s love and care talaga doon din naka anchor yung core ng Unilab at Biogesic. Doon lang ako magtitiwala, sa Alagang Unilab. ‘Yung Alagang Unilab, ‘yun yung alaga na ma-associate ko sa more than the physical na alaga. ‘Yun yung alagang magtatawid sa’yo.”
Biogesic is available in leading drugstores nationwide and online on several eCommerce platforms.
To know more about Biogesic’s unconditional care for Filipinos, watch the new Biogesic and Unilab videos on social media. Follow Biogesic and Unilab on Facebook (facebook.com/biogesic and facebook.com/Unilab) and Instagram (@BiogesicPH and @unilabph). Check out Biogesic’s YouTube channel at https://www.youtube.com/c/biogesicph and Unilab’s YouTube channel as well at youtube.com/c/unilabph.