HyperX, the gaming peripherals team at HP Inc. and brand leader in gaming and esports, today announced the signing of world renowned DJ, record producer, and songwriter Zedd as the brand’s newest ambassador. Through the relationship, HyperX will serve as Zedd’s Official Gaming Audio and Gaming Microphone Supplier. Zedd will in turn help the gaming solutions provider design and promote several original product offerings, including custom and limited-edition headsets and peripherals. Beyond original product, the duo will bring gamers and music fans exclusive content and promotional platforms.
The relationship between HyperX and Zedd developed organically, as a result of the artist’s passion for gaming. Zedd has been an avid gamer for years, playing multiple titles between tour stops and studio sessions.
“HyperX has supported my passion for gaming since we first connected via Twitter, several years ago,” said Zedd. “Their products are a major part of my gaming lifestyle and I am grateful for the ongoing support. I’m eager to kick off our collaboration, which dives much deeper than a typical partnership.”
Since 2002, HyperX has made gaming more approachable for gamers of all levels across multiple gaming platforms through its PC, console and mobile products. In addition to providing products that support varying needs, the brand has developed multi-year relationships with a diverse roster of celebrated ambassadors across culture, entertainment and sport. Built around transparency, innovation and collaboration, these ambassadorships have helped the brand bring gaming to new audiences and cement what was once a niche hobby as a popular pastime.
“Over the last two decades, we’ve really grown alongside gaming, from this bold, grassroots company into a lifestyle brand,” said HyperX. ”Zedd is an incredible talent who’s known not only for his musical contributions, but passion for gaming. Together, we aim to show the authentic link between music and gaming, and bring these worlds even closer together.”
Zedd joins a growing line-up of more than 25 HyperX ambassadors, including football player JuJu Smith-Schuster, basketball players Gordon Hayward and Aerial Power, tennis player Daniil Medvedev, international soccer players Dele Alli, Casemiro, professional race car driver Sage Karam, skateboarder Minna Stess, streamer Valkyrae and social media sensation Bella Poarch.
To stay up to date on this ambassadorship and potential collaborative offerings, please visit hyperx.com.