Ahead of its intended launch in Q2, 2022, UNObank Inc., a digital bank licensed under the Bangko Sentral ng Pilipinas’ Digital Banking License framework, has rebranded UNObank to UNO Digital Bank. The new name reiterates the digital nature of the bank’s business. Together with the name change comes a new visual identity for the brand, inclusive of logo, refreshed color palette, as well as icons.
Chief Executive Officer Manish Bhai, who is also the co-founder of the Singapore-headquartered financial technology company UNOAsia Pte. Ltd., one of the primary incorporators of UNObank Inc., said, “We are a credit-led digital bank that is pioneering an elevated approach to banking: one that makes meeting life’s financial needs simple and accessible for the customer, while also fueling growth and innovation in the industry. These are the attributes that we have mirrored in the new brand.”
“We are not content with functioning on the status quo. Instead, our work is innovation-led and growth-focused, committed to always being numero uno when it comes to meeting needs and adding value to our stakeholders,” he added.
Who is UNO Digital Bank?
UNO Digital Bank is a full-spectrum credit-led digital bank that elevates our customers by making banking simple, better, and accessible. We will offer one trusted interface to meet anyone’s full financial needs for life, with speed and ease.
We elevate the customer’s way of life by helping them address their present financial needs while growing their confidence and capacity to meet long-term financial goals.
We offer simplicity. Money is complicated enough, we will make it simple by translating the complex world of financial management into easy, actionable tools and steps that help our customers grow both in their wealth and in the confidence to manage and maximize it.
We are fast. We help our customers bank at the speed of life, managing their money in real time. We don’t believe people should “make time” for banking; instead, banking should be a natural part of life and its routines, and should be accomplished in line with that speed.
We want to be better. Not only to grow with our customers, we grow our customers. By offering better products and a smarter banking experience, we help those who bank with us achieve financial goals and grow in their capacity to meet ever-evolving financial needs. We elevate those who bank.
We are accessible. Wherever and whenever the customer needs to monitor, maximize, grow, or secure their money, we should be there to help them do it. We don’t ask the customer to go to us. Neither do we go to them. Instead, we’re already where they are, the moment they need to reach (for) us.
Look and Feel
The primary color palette of the UNO Digital Bank logo represents four aspects of financial needs: Manage Money (Capri), Grow Money (French Violet), Leverage Money (Steel Pink), and Secure Money (Goldenrod). UNO Digital Bank’s icons represent these four aspects of financial needs.