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mxmtoon, is the project of 21 year old singer-songwriter Maia, who recently dropped a brand new song and an exciting run of tour dates. “mona lisa” has captured ears and hearts around the world, Uproxx describing it as “An empowering anthem as she sings of prioritizing her self-worth” and Billboard write “a cheeky new single from the rising star, sees the singer questioning her very role as a songwriter…It’s exactly the kind of fun, catchy, pop-twinged vibe that’ll have you humming along all throughout the weekend.” mxmtoon shares her newest video for “mona lisa”.
Known for her dreamy pop and introspective lyricism, the Oakland-raised, Brooklyn-based artist is also a gamer, podcaster, and activist, who has built a deep, symbiotic connection with millions of fans through a steady stream of content on TikTok, Twitch, Instagram, YouTube, and Discord.
As her platform continues to grow, Maia frequently speaks to an array of issues that are close to her heart, including Black Lives Matter, mental health awareness, the environment, and LGBTQ+ rights.
Maia’s fan base is certainly passionate, as evidenced by her streaming and social numbers—both of which are staggering when one takes into account her DIY approach. mxmtoon’s self-released music averages 1.5 million streams daily across all DSPs, while her songs have amassed an astonishing 930 million cumulative streams on Spotify. Across her social media platforms, Maia engages with more than eight million combined followers, including 2.7 million fans on TikTok. Her Instagram profile is close to surpassing one million followers, while her YouTube channel boasts over 895,000 subscribers.
