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PayMaya Launches New Brand Campaign, Promotes a more Convenient, Rewarding Digital Payment Experience

PayMaya ramps up its efforts to increase cashless transactions in the country with the launch of its “Don’t Pay Cash. PayMaya!” Campaign, along with a fresh new look, exciting app upgrades and more rewarding promos.

Through the upbeat consumer campaign, the digital financial services leader unveils an enhanced PayMaya mobile app, exciting new features, and more compelling merchant partner promos, as well as the best cashback promos and discounts for an overall more rewarding experience for all users.

PayMaya’s new brand campaign features a catchy jingle with lyrics promoting the best perks of going cashless, set against the tune of the song “Ligaya” popularized by the iconic OPM band Eraserheads. Through the campaign, PayMaya encourages all Filipinos to get more joy and value out of daily transactions by opting to use PayMaya instead of cash for all their payments needs.

In this photo are executives from PayMaya Philippines (from left to right): Raymund Villanueva, Head of Growth and Brand Marketing; Mitch Padua, Chief Product Officer; Kenneth Palacios, Head of Wallets Business; Paolo Azzola, Chief Operating Officer and Managing Director; Orlando B. Vea, Founder and CEO; Shailesh Baidwan, President; Miguel Fernandez, Group Chief Finance Officer; Mar Lazaro, Head of Enterprise Business; and Heidi Garayblas, Head of Brand and Marketing Services.

Better than cash rewards 

PayMaya is taking the lead in unlocking the multiple rewards and benefits of going cashless. With the pre-holiday and e-Commerce sales just around the corner, using a PayMaya account for everyday transactions is the best way to get the best discounts and cashback for all your purchases.

Just for September alone, PayMaya users can get as much as P5,000 in cashback from the various promos rolled out by the brand. All one has to do is use the PayMaya app for prepaid load and gaming pins, bills payments, sending money, PayMaya QR transactions with partner merchants, and online shopping.

Even getting a PayMaya account gets more rewarding as PayMaya is giving as much as P200 just by registering with a referral code and upgrading their account.

 

Better than cash experience 

To usher in a next-level experience, PayMaya has updated the mobile app to make it easier and safer to use.

The most popular services such as Sending Money, Buying Load, or Sharing Treats are now easily accessible with just one tap at the home screen of the app. Under the PayMaya Shop, one can also find more variants for digital goods such as telco load, gaming PINs, and treats vouchers – with the best discounts through promos.

Funding one’s PayMaya account is also easier–users can add money from your bank account through InstaPay or by linking their credit* or debit card.

PayMaya places high importance in security. All PayMaya users are encouraged to upgrade their accounts not only for higher transaction limits but also for safer transactions. To facilitate this, PayMaya has introduced a simpler and faster Upgrade process featuring selfie and AI technology. PayMaya also recently unveiled a sexier and safer black card design with the card number and other sensitive information at the back, instead of being displayed at the front.

The new app design, initially available to Android users and also soon for iOS devices, prominently features the latest promos and perks that account holders can take advantage of, so that they can easily discover ways to make the most of their money with PayMaya.

 

With all these brand-new features and exciting new promos for users, PayMaya’s “Don’t Pay Cash. PayMaya!” campaign targets to accelerate digital payments adoption in the Philippines.

To know more about how you can maximize your PayMaya account, visit paymaya.com/deals or follow @PayMayaOfficial on Facebook, Twitter and Instagram. 

*subject to fees imposed by your bank issuer

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