Cashback incentives help expand e-commerce in the PH

Is there any doubt that Filipinos love to shop? Given that the Philippines tops the list of countries with heaviest Internet usage, it is safe to say that online shopping or e-commerce comprises quite a substantial chunk of Filipinos’ average time of 10 hours spent on the Internet daily.

And just as you thought it couldn’t get any crazier with the battle of popular e-commerce websites and apps, it seems Filipinos are finding even more and more reasons to click and buy.

And one of the most compelling reasons is Shopback.

According to Shopback PH Country Manager Prashant Kala, Shopback is a website portal that provides cashback rewards program that returns up to 30 percent of money spent online shopping through their site. They host a wide variety of the latest discount codes, discount vouchers, and discount coupons for all online shopping needs. Users should enter partner e-commerce sites through the Shopback app in order to enjoy these rewards, and they can claim the money they earn back through transfer to their online bank account, mobile wallet GCash or PayPal.

At present, Shopback is present in seven countries in Asia Pacific and counts over 12 million users. it is currently partnered with over 2,000+ brands from all over the world. The award-winning, Singapore-based e-commerce startup eyes the Philippine market as one of its newest and most exciting markets.

As of August, transactions on the Shopback app have increased to 29,000 orders every day compared to just 800 in the same period last year. Top items purchased through Shopback provide a peek into the online shopping habits of Filipinos these days. Prepaid load and gaming pins lead the list, followed by electronics and products for moms and babies. Travel packages, tours and hotel accommodations come next. The rest are a myriad of everyday essentials.

Since Shopback’s entry in the Philippines in June 2015, the app has enjoyed 1.9 million downloads and has paid a total of P119,888,596.93 in cashback rewards. Interestingly, the biggest cashback paid in a single transaction was P422,055.34. The highest total cashback paid to an individual app user, meanwhile, racks up to P1,006,437.54.

“Incentive programs such as cashback reward is a vital evolution in e-commerce that will help expand the sector even further, especially in markets such as the Philippines where there is high mobile penetration and Internet usage rates,” explains Karoline Santiago, partnerships head of Shopback PH. Given their rosy prospects for the Philippine market, Shopback is expanding its local operations and partnering with more e-commerce outlets and brands.

Shopback is also gearing up for its annual landmark Shopfest sale on September 9, where it will offer as much as 40 per cent cashback and other items for P9,900 that will be exclusive to the platform.

Timothy Tuason, head of Merchants – Shopback PH, said that the ShopFest 9.9 Deals marks the beginning of all the shopping escapades from travel, dining, fashion, marketplaces, electronics and more. It is the aim of Shopback to make online shopping not just more enjoyable and exciting, but rewarding as well.


Written by dotdailydose




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