Taiwan Brings Innovative Brands to PH market


To further strengthen their position as the newest innovation center in Asia, Taiwan held today an exhibit showcasing the best of Taiwanese product innovation that appealed especially to younger consumers at the City Garden Grand Hotel in Makati City.

Dubbed “Wow! Taiwan,” the week-long exhibition is brought to the Philippines by Taiwan’s Bureau of Foreign Trade, Ministry of Economic Affairs (BOFT-MOEA) and Commerce Development Research Institute (CDRI) in partnership with CRIF Asia, with the objective of bridging Taiwan’s leading enterprises to Philippine companies and consumers.

Taiwan is a dynamic economy that has been increasingly gaining interest from global businesses in recent time. Emerging as one of the most promising innovation and startup hubs in Asia, Taiwan is home to some of the most groundbreaking and innovative brands in the region.

According to Tammy Ting, CDRI Marketing and Consumption Behavior Research Department Manager, their is a strong market potential of the country. Thus, the exhibit aims to open up new markets and channels for Taiwan’s bread-winning products through new distributors, agents, and retailers.

The Taiwanese entrepreneurs of the exhibited products aim to be exposed to the Philippine market in the hope of widening their market and finding prospective partnerships and opportunities to set up shop in the country. Taiwanese entrepreneurs are targeting the “middle to higher-end market” in the country, due to the increasing purchasing power of Filipinos as well as their affinity with the Taiwanese.

“The Philippines has a very young and dynamic population that’s open to innovative products. They are also interested in Taiwanese culture, as seen in the huge numbers of Filipino visitors flocking to Taiwan.  In fact, the Philippines has the most number of arrivals from Southeast Asia in Taiwan last year. Currently, the potential is high in the Filipino market because the younger generation has more disposable income and are open to new and unique products,” explained Director Chang Wen Chong, Director of Taipei Economic and Cultural Office (TECO) in the Philippines.

The “Wow! Taiwan” exhibit showcased various kiosks that displayed the best of Taiwanese food, cosmetics, fashion, technology, and modern household products. The featured Taiwanese products and brands in the exhibition were 3D printer by XYZprinting Inc., time lapse photography by Brinno Incorporation, HiMirror Mini’s smart mirror that utilizes skin analysis technology, natural and healthy rice products of Master Mi, Carnation’s non-woven products, cosmetic bags of Yumark, FECA’s vacuum-sucker hooks, ergonimic tables and chairs from Kid2Youth, Washcan’s bedding sets, automatic products of Jye Li An, intelligent panel lights from Bung Cheng, storage solutions of Shuter Enterprise Co. Ltd., agricultural goodies made by H&J Food, and crackers of Chung-Hsiang Foods.

Wow, Taiwan!

Taiwan’s Commerce Development Research Institute (CDRI) is once again bringing its popular Taiwanese brands to the Philippines through "Wow Taiwan." This week long exhibit will showcase the best Taiwan products ranging from food, cosmetics, fashion, technology, modern household products and other consumer goods that cater to the “younger” Filipino market.Read more here: https://bit.ly/2Z5uRme

Posted by Dot Daily Dose on Thursday, August 22, 2019

For more about the featured products, please visit http://www.wowtaiwan.org.


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