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More and more Filipinas help bridge the employment gap as they discover how to shine in male-dominated fields and realize their dreams, thanks to Ariel Ahon Pinay, an advocacy that celebrates and supports the modern-day heroine in every Filipina.
Ahon Pinay was specifically created to eliminate boundaries in gender professional capabilities and to open dialogue on issues women face in their respective industries – a reality that thousands of Filipinas live with everyday.
Before Ahon Pinay came along, Emilyn Saren, Marian Binalla, and Armida Matibag harbored few dreams for themselves, and never dreamt they could barge into male-dominated industries. Thankfully, Ariel Philippines partnered with the Technical Education and Skills Development Authority (TESDA) Women’s Center (TWC) for Ariel Ahon Pinay, allowing many Filipinas the opportunity to finish technical-vocational programs in fields traditionally thought to be reserved for men.
Through determination and hard work, they went through the intensive program of night classes, successfully getting their diplomas after months of rigorous training. The program allowed them to hone their skills in areas such as Shielded Metal Arc Welding, Plumbing, Automotive Servicing, as well as Electrical Installation and Maintenance, which are in-demand jobs in the country and abroad.
Treading new ground, and empowering other women along the way
As expected, their journeys were not at all easy. As trailblazers, the three women experienced some skepticism from their male colleagues, especially when they were just starting out, but they did not let this faze them. They realized that being a female in a male-dominated field is not a disadvantage, especially when one has the right skills, a positive attitude, and determination to succeed.
Emilyn Saren, Marian Binalla, and Armida Matibag finished technical-vocational programs, done in partnership with Ariel Philippines, at the Technical Education and Skills Development Authority (TESDA) Women’s Center. Today, they are successfully breaking gender stereotypes through their contributions and strong presence in the workplace, alongside other modern women.
Today, Emilyn Saren is a plumber, where she is in charge of plumbing installations for sanitary water lines and installation of fixtures. She graduated from taking up “Plumbing”.
Marian Binalla graduated under the “Shielded Metal Arc Welding” course, and she is a welder at an airconditioning company, where she fixes and tests chillers and airconditioning units before these are sent off to suppliers.
Armida Matibag is an electrician who climbs electric poles to install wirings and carries heavy wires and ladders to do the job right. She graduated with a certificate on “Electrical Installation and Maintenance”.
Ariel as a partner for women empowerment
For Ariel, the success of these three women shows that gender equality can be realized. “P&G is a staunch supporter of gender equality. P&G’s global #WeSeeEqual initiative is alive in the Philippines through the Ahon Pinay campaign. We believe in empowering women to reach their full potential by helping break barriers that exist in society, particularly in the workplace. We know that there is nothing that women cannot achieve, and Ariel embraces its role in ensuring that women receive the right training and support to be whatever they want to be,” said Louie Morante, Regional Brand Communications, P&G Asia Fabric Care.
TWC’s current Director General – “Sec. Isidro S. Lapeña” agrees. “We have seen that women can shine in fields that many have always thought were only for men. We are proud to be a partner of Ariel Ahon Pinay in their praise-worthy advocacy, and we are grateful to see that we are helping Filipinas fulfill their vision by letting them realize their dreams for themselves and their families.”
To other women who want to get into male-dominated areas, the three women share their valuable support.
Taking Ahon Pinay to greater heights
Ariel Philippines will continue to push for its Ahon Pinay initiatives that will empower women to pursue their goals and make their dreams a reality.
Aside from the refurbishment of the TWC Automotive training facilities, they will also be aiding through additional equipment necessary for the registration of the 3-year diploma course in Automotive and Land Transport Technology, to be offered to 25 trainees.
This exciting opportunity with a new diploma course would be tied in with the registration of ten (10) female trainees of Automotive Servicing NC II for their international certification with the Institute of Motor Industry (IMI), which is an internationally-recognized automotive awarding organization based in the United Kingdom.
In introducing this revamped partnership geared towards female empowerment, the course will be implemented by first conducting a Competency-Based Training in Automotive Servicing NC II within 2019 for 25 students.
Be inspired and rise up with Ariel Ahon Pinay and TESDA Women’s Center. To keep up with the updates, follow Ariel Philippines’ Facebook page https://www.facebook.com/ArielPhilippines and TESDA Women’s Center’s Facebook page https://facebook.com/tesdawomenscenter. For those interested to enroll in TWC’s Ahon Pinay courses, feel free to course your inquiries to TWC’s email address [email protected] and landline number (02)817-2650.
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